Value/Importance: [rating=3]
Recommended link: Instagram's Getting started on Video Help pages
We recently showed how Instagram can be an effective marketing tool for small businesses. So the recent announcement by Mark Zuckerberg has been followed with great interest by small business marketers in particular.
Increasingly free, bite-sized video is being used to support engagement through social media, whether it's through Vine, the short 6 second looping video on Twitter, Google+ Hangouts or Youtube video being integrated across multiple channels. Social media users are loving visual content sharing, shown by the use of vine already used by 13m iOS users by June when it was first released on Android.
Now Facebook has responded by offering a video option to its 130m Instagram users.
Users can upload and share up to 15 seconds of video, via Facebook's app with Instagram and some Agencies are excited about the opportunity to use this as 'real reactive advertising' to be shared across platforms. However, there are many doubters who are concerned whether it could damage the value of Instagram for users and marketers. For example, Anne Handley has asked Whether Instagram vs Vine is the wrong debate arguing that instead the issue is:
Will Instagram’s new video tool gut Instagram’s wonderful photo tool? In other words, I’m less worried about Instagram killing Vine than I am worried about it diluting the very thing that made Instagram so wonderful to begin with.
Resources:
By Susanne Colwyn
Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.
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