Who uses Snapchat by age, gender and country?
Do you think Snapchat is a 'fad'? Not so, particularly amongst the younger audience. There are now 400 million snapchats sent every day!
This Snapchat infographic from GlobalWebIndex shows that the UK and United States rank amongst the top 3 countries for usage, as it's popular amongst the 16 - 24 year old 'snapchatters' who are multi-connecting across social media platforms.
As we highlighted last year, savvy brands targeting younger audiences are trialling Snapchat in marketing campaigns to connect with their youth audience.
If you're still not sure how Snapchat works, watch this Youtube video which shows you the latest features.