I've found podcasts to be a pretty good way to keep up-to-date on new marketing techniques and tools. I don't travel a lot, so I'm not a big podcast user, preferring working to music, but I do have two regulars I enjoy when on the Tube, etc. These are at the start of my recommendations below.
Update: July 2012. I recently recorded an Episode with the Digital Marketing podcast discussing approaches to developing digital strategy and publishing - thanks to Daniel and Ciaran for arranging this. You can listen here.
I'd really recommend these, but am looking to add a few more to my downloads, so I asked on the Smart Insights LinkedIn Group for recommendations on the best digital marketing podcasts. Thanks if you contributed - my playlist is now longer and better.
I would also be interested to hear about other recommendations to those on this list, especially more general marketing + strategy podcasts. So please let us know what you like - thanks!
We had a couple of other recommendations that maybe helpful. If you're starting your own podcast and want some tips see Andy White's Podcasting Advisor. Paul Fisher mentioned the excellent SEOmoz Whiteboard Friday - which I also recommend although as the name suggests it's a regular visual delivery.
Finally, I noticed that Jay Baer of Convince and Convert has a new podcast "Social Pros". It's not on ITunes yet - you can find updates here.
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of Smart Insights. Dave is editor of the 100+ templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources are used by our Premium members in more than 100 countries to Plan, Manage and Optimize their digital marketing. Free members can access our sample templates here. Please connect on LinkedIn to receive updates or ask me a question. For my full profile and other social networks, see the Dave Chaffey profile page on Smart Insights. Dave is a keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
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