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Creating Online Content That Converts [Infographic]

Author's avatar By Expert commentator 21 Oct, 2015
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A checklist for digital marketers, bloggers and writers to create content that brings traffic and turns visitors into subscribers or customers

80% of B2B marketers and 70% of B2C marketers used content marketing for their businesses last year. The number of digital marketers who use content creation and distribution in 2015 is close to 90% from total.

Being a very significant part of successful marketing strategy, online content is developing and improving constantly; it's not enough for content writers to take a laptop, create a 500-word article on a particular topic, add a bright or funny image, and post it to their business blogs in hopes for great traffic and conversion rates. This tactics doesn't work anymore: top-notch content calls the shots, and online writers should abide by the rule of the game if they want to make their business more visible and recognizable online, as well as monetize their traffic.

According to Starfleet Media's recent report, the primary objective for 92% of content marketers is generating more leads; 90% of them work to raise brand visibility, while 87% of marketers design their strategies to generate better leads.

Such objectives require creating perfect content of digital marketers, the content that would help them sell and become more visible online. Do all of them know the difference between online writings and online writings that convert? Do they all know and use key elements for creating perfect writings for their online businesses?

Key elements of a perfect blog post

Creating online content that converts is a very responsible, punctual, and constructive process. To make it productive and effective, a content marketer should remember all key elements of a good blog post and use them to make sure their every publication meets high standards of first-rate business blogging:

  • Catchy headline
  • Introduction with a hook
  • Subheadings and lists
  • Images
  • Tips and advice
  • Visual elements (videos, tables, diagrams, etc.)
  • Links to other sources
  • Conclusion with a call to action

In this infographic from OmniPapers blog the key elements of a blog post are revealed and structured, making it easier for marketers to follow a step-by-step guide and check if they keep in mind all elements when creating and optimizing content for their online businesses.

blog content that converts


Writing a good content is like cooking something delicious. When you bake a rainbow cake for example, you make it look bright and attractive for your guests to want to taste it; but your task is making this cake yummy for them to ask for seconds and come to taste your bakery again and again.

The same goes for creating online content: when you know all ingredients of a perfect blog post and you use them for “cooking” yummy texts – your readers will “ask for seconds”, subscribing to your website and turning into your loyal customers.

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By Expert commentator

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