With more than 30 billion pieces of content shared on Facebook each month, have you ever wondered how to optimise engagement on your brand's Facebook Page and get more people to come back? When's the best time to post, how often and are there variances by industry?

I am currently working on a social media campaign for a client that will use Buddy Media to manage a Facebook page as a part of the project, having taken a look into Buddy Media (my first experience of using it) I came across this interesting white paper and thought that it was worth sharing and summarising for you. Caveat first:  The data Buddy media used is across 200 large brands, this data will change (effectiveness will alter if everyone does…

What you post on Facebook stays on Facebook. Err, not anymore.

The new Facebook plugin allows asynchronous posting between web site comments and Facebook posts. This is the first time Facebook has enabled this kind of automatic external posting - and in truth it's also something that nobody else can currently offer - a killer feature? We think so. This means that the new Facebook comments system enables you to leave a comment on the host site (SmartInsights.com, if we had it installed) and opt to have that comment shared to Facebook, too. If a friend in Facebook then leaves a comment on Facebook about my comment, their comment will be posted back to the host site, SmartInisghts.com. In other words, any discussion that my comment sparks between my Facebook friends in Facebook will be seen on SmartInisghts.com as well. That’s very powerful I think. [caption id="attachment_4376" align="alignright" width="568" caption="Using the Facebook comments…