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The power of integrated social media for event promotion

This infographic summarising a survey of over 1,500 event organisers worldwide, reinforces how effective social media is for event management - 75% of respondents considering it to be an important element of their integrated marketing strategy. For international promotion in particular, Facebook has been the prominent social media platform for 78% of event organisers, followed by Twitter and LinkedIn, to primarily increase awareness of the event and their brand for new followers.  We know this can vary, depending on whether you are attracting delegates/attendees from the B2b or B2c market and their social/demographic profile. If you are looking to increase your 'bums on seats', then consider like most social media channels that they will not generate instant leads. Of those surveyed by Maximillion, 10% of event organisers have gained direct sales from social media.  For some companies promoting events on a small-scale, then these…

How to measure your Trade Show Marketing return on investment

Do you know the return on investment of your last radio marketing campaign? How about print media? While it’s easy to track the profitability of your marketing efforts online, accurately tracking your offline marketing ROI is tough. With the right tools and techniques, measuring your trade show ROI is simple Nowhere is this truer than at trade shows. Although many businesses are fully aware that their trade show marketing is profitable, we recently surveyed businesses and marketing managers and found that almost 50% don’t measure the ROI of their trade show activity. Although it’s more difficult to track trade show ROI than it is to measure the ROI of a display advertising or social media marketing campaign, it’s still very possible with the right tools, techniques and metrics.

4 steps to measure your ROI for your Trade Show

In this guide,…

5 techniques to integrate social media into your event marketing

Over the last decade, social media has emerged as one of the most useful platforms for finding new customers, developing your brand and expanding your business. While there’s a massive amount of social media marketing information out there, almost all of it is aimed at business-to-consumer (B2C) businesses. With the right strategy, however, social media can be an equally powerful marketing platform for B2B businesses. In this guide, we’ll show you five tactics that you can use to learn more about your upcoming trade shows, monitor your competitors, own your search engine results and connect with prospects with ease.

1. Incorporate social media into your company branding

In order for prospects to connect with you on Facebook, Twitter and LinkedIn, they need to know how to find you. Make social media an integral part of your branding by adding your usernames and URLs to banners,…

An introduction to the benefits of exhibiting if you haven't taken the plunge yet

From visibility to credibility, exhibiting at a trade show has hundreds of benefits for your business. Establishing a presence, whether big or small, for your company at a trade show gives you a powerful platform for meeting new customers, reaching out to your existing clientèle, and building a more established and reliable brand. [caption id="attachment_34551" align="aligncenter" width="600"] One of the largest exhibitions - CES Las Vegas. Image credit - AskDaveTaylor.[/caption] A lot of businesses are put off exhibiting at a trade show because of the cost. It’s true – developing a great trade show exhibit, training your staff members, and travelling to the event itself isn’t a very cheap process. However, like most forms of marketing, with the right strategy, a trade show can be a very profitable…