With today's interest in social media it's easy to forget the importance of regularly published email newsletters for customer communications. They were in fact the first marketing tool that offered sharing (forwarding) capabilities - an early social media tool! If you already produce a regular email newsletter, it's a good time to review it and see if a refresh is in order. To help you think through the issues to consider in an enewsletter refresh, my interview this month is with Denise Cox who, through the service and advice provided by her company, Email Service Provider Newsweaver, has been helping com panies deliver email newsletters since 1996, so her specialist advice is well worth listening to!

Key features of a successful Enewsletter

Q1. What are the essential ingredients of an effective enewsletter for different consumer audiences? Please point us at some…