Depending on what business you’re in, typically anywhere from 2%-15% of your online visitors convert into customers. That means 85%-98% don’t. So, wouldn’t you like to know why?
You can, by gathering some critical customer feedback with some very affordable methods and tools. Best of all, all of these analyses can be done for less than $1000 (USD).
I call this ‘taking the pulse’ of your prospects and customers — from two angles, and using multiple methods. By two angles I mean doing both quantitative and qualitative analysis. And the methods include:
Reviewing your analytics data
Reviewing your visitor clickstream data
Gathering ‘voice of customer’ data
Running an eye-tracking study
Launching a one-question poll
Getting expert conversion review
[si_monthly_campaign_blog_cta_banner id="150538"]
Why so many methods? Well, your medical doctor doesn’t just check your blood pressure, then say, ‘OK, we’re done,’ and send you on your…
Nobody can deny that the rise of video has drastically changed the way we consume content.
Video allows customers today to get all the information they need about your brand in a matter of minutes, with as little resistance as possible. Importantly, brands using video can engage customers more intimately than ever before.
Statistics about video marketing that will blow your mind
A study conducted by Hubspot showed that 78% of people watch videos every week, while 55% of people watch videos daily.
Hubspot found that 72% of customers want to learn about brands through video and 85% of businesses now use videos as a marketing tool.
Cisco predicts that in 2020, there will be close to 1 million minutes of videos uploaded to the internet per…
Coronavirus impacts business operations across the globe, a swathe of marketing events have been canceled or moved online, ASA addresses volume of gambling ads, impressive new O2 campaign makes customer “Headline Act”
You guessed it - the theme of the day is coronavirus! You may be fed up with hearing about it but it’s here to stay; impacting global the economy as well as businesses' operations.
Elsewhere, we’re seeing marketing summits and conferences from the likes of Google and Adobe scrapped or moved online in the wake of the spread of the virus.
We’ll also take a look at the ASA’s attempts to curb the negative effects the gambling sector may be having on the advertising industry as a whole.
There’s also a new campaign by mobile network giant O2 that does everything right when it comes to continuing the brand’s focus on customer experiences.
Businesses seek to mitigate the impact of Coronavirus
With Coronavirus spreading…
Highlights, insights, and lessons from some of Smart Insights’ best marketing guides
The world of marketing is constantly changing and modern marketers are expected to have an increasingly diverse set of knowledge and skills. Although the internet offers a vast wealth of information, it’s often difficult to judge what is and isn’t good quality. Although biased, I believe that Smart Insights provides a wide range of quality marketing resources, from daily blog posts to quick guides and toolkits.
Smart Insights has over 200 different guides that marketers can access (depending on your subscription) - as well as online training and e-learning - to learn about everything from how to set up a social media campaign to managing a digital transformation strategy. I’m a big believer that marketers should always be learning and looking to build their skills and capabilities. But with so many resources, where should you start?
The answer to this question…
How to rank higher on Google and what to do if your traffic suddenly drops
Everyone knows the importance of providing consistent and high-quality content on your website but determining what quality content actually looks like can be a bit tricky.
Why?
Because quality is subjective, of course, and while one person may enjoy one particular style of content, another may find it too long, not relevant enough or simply uninspiring.
Then, of course, you have Google. The Holy Grail of search engines. Everyone wants their content to rank highly on the site that receives over 63,000 searches every second.
That’s around two trillion searches per year by the way.
[si_guide_block id="11668" title="Download our Individual Member Resource – SEO strategy audit checklist" description="This SEO strategy audit checklist gives you a comprehensive list of activities to grade your organization against. By completing this checklist every three/six months, you'll be…
Having a domain name that stands out in your communication can help make your message more effective
Marketing is not what it used to be. The Internet has radically transformed how we conduct and promote our business. Today, with digital marketing at the forefront, there are abundant resources and venues available than ever before.
Do you want to drive more leads to your website? Or maybe generate more awareness about your product? If done tactfully, digital marketing can help you achieve all this and turn your business into a profit.
However, even with digital marketing, there are two big challenges:
Businesses do not have clear goals of what they want to accomplish from their marketing.
Everyone is doing somewhat the same thing, in turn, adding to noise instead of being heard.
How to create a robust digital marketing strategy?
A good digital marketing strategy addresses the two challenges mentioned above in these simple ways:
1. Create…
Hiding negative reviews does not breed respect. Instead, a mix and match of positive and negative reviews help build trust and credibility for your brand.
Negative reviews are frowned upon by businesses, so much so that 87% of them don’t take any pains to address negative reviews, not even for their most popular products.
Businesses might even protest that they are not in the wrong for ignoring negative reviews, that negative reviews showcase the company in a bad light.
But for all the notoriety associated with negative reviews, it’s worth keeping in mind that 5x more buyers seek out negative reviews over positive ones for the purchase of goods and services. On top of this, addressing negative reviews might miraculously change an upset customer into a happy one.
[si_guide_block id="79186" title="Download our Free Resource – 12 common e-commerce marketing mistakes" description="Find out what e-commerce marketing mistakes you need to avoid./]
Further,…
Voice search is an important marketing trend, with consumers wanting convenience when searching
Voice search is the future of online marketing. If your business is not optimized for voice searches, you cannot expect to reach your audience and achieve its growth targets.
The digital marketing landscape is ever-evolving, with strong new trends emerging time and again. Voice search is one of the prominent trends coming to the forefront. The reason is obvious - users love the convenience of searching by saying the search terms rather than typing them.
With the voice search trend set to grow even bigger, embracing voice search becomes imperative for every business. To benefit from voice search, there are SEO innovations to be put in place. But before delving deeper into optimization strategy, let us talk about the basics.
What exactly is voice search?
As the name suggests,…
Facebook told to conform to EU regulations, Snapchat launches mental health feature, Amazon advertising budgets to increase, LinkedIn Sales Navigator Gmail extension shutdown, New Twitter Threads feature
This week has seen Facebook's calls for lighter regulations rebuffed by EU regulators who have told the platform it needs to fall in line.
Snapchat is hoping to improve wellbeing on its platform with the introduction of a new feature.
[si_blog_banner_cta]
Advertisers on Amazon are set to increase budgets this year as the platform saw strong revenue growth in 2019.
LinkedIn is to shut down its Sales Navigator Gmail extension in March.
Finally, Twitter has introduced a new feature for Threads but people are still moaning about the lack of an 'edit' feature for tweets.
We've got all the details in this week's news roundup:
EU regulators tell Facebook to conform to standards
Facebook has been told that it needs to work in-line…
With no need to invest in inventory, the popularity of digital products is growing enormously
Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products in 2020, which indicates huge opportunities for businesses.
With more and more people buying online, many entrepreneurs have started businesses selling digital products. This tough competition has made revenue generation difficult, unless and until you follow powerful strategies.
[si_guide_block id="5651" title="Download our Individual Member Resource – Content marketing strategy guide" description="This guide shows you both how to develop a strategy to deploy content across all your online marketing and gives practical tips to make it happen."/]
In this article, we will talk about the top three ways to increase your revenue by selling digital products in 2020.
1. Add a subscription model
A subscription model ensures recurring revenue from month-to-month. This will…
