Generate revenue online from Facebook, Instagram and YouTube live streaming

Social media networks such as Facebook, Instagram, and YouTube have reoriented their services towards video streaming to great success. 

In the last few years, each company has developed live streaming opportunities that have enabled users to monetize their feeds in a variety of ways. The following article will highlight various ways to monetize live streaming using each platform.

Facebook

Facebook first offered their 'Live' function almost two years ago. It enables users to post streams as well as one-off videos. Since then, video has become one of the most used features on the site.

In February 2014, prior to launching video streaming, only 1/4 of all videos posted to the site were uploaded directly while the rest came from YouTube or similar sites. One year…

Are your video ads optimized to their full potential to improve audience watch time and engagement rates?

If no was your answer, then this is the article for you! It's easy to get lost or confused in the array of technology that is now readily available for marketing your brand or product online. The benefits of video marketing can provide effective ways to advertise your product - with your creatively the only limit to success.

But how can I improve my video ad performance?

There are three key processes that help optimize video ad performance. Video ads now exist as a powerful marketing medium that maintains double digit growth at ever increasing accessibility and availability. Still, marketers often do not seem to leverage its full potential. Let's look at some ways of achieving this without breaking the bank.

1. Focus on the Right Metrics

As much as 70% of marketers say that video performs better…

How to harness the power of vertical video

Remember the emergent days of online video? Those primitive, pixelated clips were laughable at best. Social media is one of the biggest catalysts changing the video landscape, especially when it comes to creating new outlets for content distribution. With faster internet and smarter phones redefining how video content is consumed, millions of films that were created for the big screen have been repurposed for streaming on handheld devices. Like Hollywood films, today’s digital video ads still have lights, a camera, and some action, but the stage is now your smartphone, and the audience is everyone. Interactive content on Facebook helps people and brands engage with their fans, Snapchat filters make sharing videos more fun, and newcomer app Periscope allows people to share a glimpse into their world. In short, social media has completely upended the way we view and create videos — and one major factor…

Be proactive not reactive: Five simple steps to protect your brand reputation from future cyber attacks

On Friday 12th May, a global coordinated ransomware 'attack' began, affecting thousands of large and small private and public sector businesses. The attacks most high-profile victim, the NHS, suffered incredibly by way of operational business functionality, but also by way of business reputation. Cybersecurity firm Secarma are warning businesses, large and small, that prevention is key to avoiding future attacks, and according to research from the Kaspersky Lab, 90% of businesses underestimate the threat of malware to their business continuity and brand reputation. A cyber attack on a business can be hugely detrimental to the longevity of that business. According to IBM, small and mid-sized organisations are hit by 62% of all cyber-attacks, and unfortunately, the US' National Cyber Security Alliance reported that 60% of small businesses are unable to sustain their…

Video can help you take your digital marketing results to the next level

Content has always been a king and video content is king in 2017. According to a new report from Cisco, by 2019, online videos will generate four-fifths of global internet traffic. To be ready check the tips and cases below to get a clear idea of how, where and why you should implement video in your digital marketing strategy.

On your website

The video takes more time and resources than text, but 79% of customers say they'd rather watch a video to learn about a product than reading text on a page. 84% said that they'd been convinced to make a purchase after watching a video.

How to get results with SEO

Make short video reviews on product landings. 97% of businesses said that their video tutorials and short videos about their features helped increase user understanding of their products or…

4 Video types that will help you generate brand trust

Trust is imperative in whether your prospects make a purchase or not. Your prospects want to know your brand, they need to feel connected to your brand on some level, and that’s why building trust is so important! A big part of building trust is to really know your clients and their needs. Show them that you are aware of their problems and that your brand is committed to solving them. The way to do this is through video content, as video is one of the strongest types of online content out there. Let’s see which types of videos work best for generating trust!

Types of videos that generate brand trust

1. Explainer videos

An explainer video is a short video, usually lasting less than two minutes that explains your brand or your product in an engaging and simple way. It’s aimed to let your…

Chart of the day: Data, analytics, and insight are critical to business success. Insight and data are empowering growth.

Marketers understand the important of data and businesses understand how data drives growth. The research by Mediasense, in association with Ipsos MORI and ISBA, asked respondents what factors they thought would be critical to business success in 2020. Almost 8 in 10 (78%) thought data, analytics, and insight were the most critical factor. Content marketing was down compared with 2015 data whilst SEO was found to be one of the least critical factors, but scores for SEO were not as low as Pay per click and community management. Source: Media2020 report  Sample: 250+ senior marketers Recommended resource: …

How to avoid the costly data analysis mistakes that most marketers make

If you're a digital marketer, you can't failed to have noticed—there’s been a seismic data shift over the last several years that encourages empirical marketing based on data and analytics. The sentiment underlying this shift seems to be that if you think your art and copy are good, then you better have the stats to prove it. This evidence-based approach is heartening in many ways, but many people are still learning how to apply its principles. Just because you have the numbers, doesn’t mean you know how to apply them. In this short article, I want to look at three 'boneheaded' ways that people are looking at their data and offer some suggestions to help put your data analysis back on track.

You’re Not Doing It At All

Sadly, a lot of people are in this category. But I get it. Again, the…

Chart of the day: Poor quality data is the reason for bad digital marketing campaign planning

Over 4 in 10 (43%) respondents to a survey by ExchangeWire Research and Xaxis said lack of quality data was the main reason for not using audience data when campaign planning for digital media. Time was also a major obstacle, whilst small data sets, narrowing campaign audience too much and a lack of there being a central data repository were all big factors. Marketers are finding that too much targeting is narrowing the audience down too much. Privacy concerns were not a major issue when it comes to data use for digital campaigns. Source: ExchangeWire Research/ Xaxis Sample: 616 digital marketing professionals across Europe; data collected from November 2016 to January 2017 Recommended Resource: Marketing Campaign Planning Toolkit …

How to select the right data management platform and audience profiling tools for your business

A Data Management Platform (DMP) is a place to store, sort and act upon multiple sources of online and offline data including search, social, display media, Email, CRM, Transactions (e.g. Point-of-sale). This includes first party data which the marketer collects on their site or through other customer interactions and on third party data pre-integrated into the platform, or data purchased from branded providers or lists. They also look to integrate desktop and mobile usage to provide a ‘single view of the prospect and customer’. As such they are also now commonly called Customer Data Platforms (CDPs) and Identity Management Platforms (IDMP).  Users of a DMP can import known (i.e. an email address) or unknown (e.g. a cookie) data and use this to define audiences or segments. The DMP will then find new customers (i.e. similar audiences)…