Get the basics of your onboarding strategy rightIn my experience as a marketing professional, potential customers almost never just decide to walk away from a purchase - unless given sufficient reason to do so. And, if you’re wondering how a promising list of leads managed to slip through your fingers, it might be time to refocus on the basics of your onboarding strategy.
While there isn’t a definite methodology for conducting 100% watertight onboarding strategies, certain fundamentals exist that should remain top of mind during this seminal stage of your hopefully long and prosperous relationship with your customer. So, here are a few back-to-basics considerations if your leads and sales funnels are dwindling.
Is my offering correctly aligned to my market?
If your sales, marketing and product teams look to each other for the answer to this question, there’s a problem. Product alignment is the first – if not most…