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[#ChartoftheDay] Agencies vs In-house, what is more popular?

Author's avatar By Alexander Clark 22 Aug, 2016
Essential Essential topic

84% of companies hire at least one agency for a marketing or advertising service.

Not only this, but companies are choosing to hire 2 if not 3 agencies across the multiple disciplines.


Clutch highlight that this is hardly surprising given the vast amount of disciplines and channels the average CMO is having to work across.

Given this, it makes sense that they are choosing to hire multiple agencies, as well as their own in-house teams to tackle the multi-channel campaigns targeting multiple audiences, sometimes across different sectors.

  • Data: Survey of 500 respondents who work in a marketing role at companies with at least 500 employees. About half come from companies with 1000+ employees. 88% are manager level or higher
  • Source: Clutch Enterprise Marketing Survey
  • Date: Aug 2016
Author's avatar

By Alexander Clark

A former member of the Smart Insights team, I’m always on the look out to collaborate with the finest minds in Digital Marketing. Currently working at Silverbean, I have a distinctive interest in all things outreach, content, strategy, and measurement. If you’d like to get in touch, you can do so through my LinkedIn or Twitter accounts. When I’m not planning new campaigns and content, I love playing the Bass Guitar and Drums (not necessarily at the same time) also racking up as many hours as possible on Football Manager and the Rugby pitch.

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