A scientific approach to writing paid search ads can be beneficial to creating effective ads
The ever-changing parameters of search engine marketing are no secret. It can be time-consuming to keep up with the latest trends in the industry, making it important to be efficient while writing quality and catchy ads. A scientific approach to writing paid search ads can be beneficial to creating effective ads for yours or your client's site. Below I explain the steps to take to follow a scientific approach for PPC.
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Use science when in a situation of uncertainty
Conversion optimization is what inspires advertisers. Before creating a PPC ad that brings your target…
Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success
If you really want to engage your customers, then you should know what it is like to be in their shoes. Understanding the specifics of the lifestyles, habits, preferences, and needs of people of various cultural backgrounds can be the key to rapid campaign success.
If you have already dabbled in international marketing, the following is nice to keep in mind: your customers are people who come from different countries, with different goals, purposes and daily challenges. They may not have equal access to the internet and particular web sources where you could communicate with them. Understanding this should be the first step towards growing a robust, diversified marketing campaign.
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What graphic design assets do you need for marketing campaigns and how do you make it easier to create them?
Making your marketing campaign run successfully can be a challenging task. However, following modern trends in advertising and applying the appropriate graphic design resources could help make it easier.
To make a campaign successful, it is important to take into consideration various factors. You need to think about the different ways of presenting unique features of the product or service you want to sell. You should also not forget about offering and presenting special offers or discounts that will encourage customers to convert.
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Facebook and Instagram are powerful platforms, but you need to make sure you are using them in the right way and at the right time
Social media has proven to be a really effective marketing platform for all sorts of businesses. Facebook and Instagram are hands down the top-picks amongst them, and here's why.
Facebook enjoys over 1.4 billion active daily users and 500,000 more are added each day. Aside from serving as one of the top marketing tools for B2C businesses, it equally offers B2B marketers a great choice with its 'Page' and 'Group' features.
Instagram, on the other hand, is emerging as a global marketing tool for B2C businesses. The latest statistics from Omnicore show that Instagram has inspired 72% of users to buy something they saw on the app.
Nevertheless, it takes more than pure statistics for these two platforms to effectively impact your company.…
Learn how to use and transform data into actionable insights to improve your conversions for e-commerce
One of the reasons companies fail is that they are unaware of the changes in the economic environment. Statistics are showing that roughly 80% of new businesses survive past their first year of operation. These days, data is the primary currency and driver of growth. Using data and the proper tools to analyze it, we have the power to generate growth no matter the size or age of the business.
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Transforming data…
Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover
As you might expect given its name, "Medic" - Google’s August 2018 algorithm update - affected many websites in the health sphere. This included domains publishing content related to health, wellness and fitness.
However, these weren’t the only websites to suffer ranking losses. Some sites featuring broader content, such as news, as well as finance and legal websites, also saw dramatic declines in visibility and traffic. Such websites are referred to as “Your Money or Your Life” (YMYL) — a term Google defines as sites that are of low quality, or drastically misinformed — could have a negative impact on a person’s life, income or happiness.
With reason to believe that the Medic update and the more recent June 2019 core update are linked due to…
Tactics and opportunities to bring your idea to life
We’ve all been there. We come up with an idea, share it with colleagues but before you know it, the idea is dead. Stopped in its tracks.
More often than not, an idea might be killed not because of malice, envy or other nefarious reasons, but as a result of perfectly good intentions. When we block an idea or find ways in which it may not work, it’s likely we’re trying to think rationally: cost, time, resources are all good reasons to stop and think again.
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But the road to hell is paved…
Incorporating the latest Messenger updates will help you drive business success
As a professional in the digital marketing space, you are probably aware of the restrictions on Messenger responses because of Facebook's 24 + 1 policy. However, you can still take advantage of this narrow time frame, boost marketing efforts on the platform, and connect strategically with consumers.
In fact, 1-800-Flowers has experienced success using Messenger for outreach. The flower and gift delivery service reports that 70% of its chatbot orders are made by new customers, many of whom fall into a younger demographic than its usual audience. As a result, the use of Messenger has helped 1-800-Flowers stretch its consumer reach further than before.
Other high-profile uses of Messenger included the Wall Street Journal, which allowed users to get stock quotes or headlines delivered to them; HP, which enabled users to print files from Facebook…
As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer but there is a strategy that can help
Amazon's 2018 Q4 report should pique brand marketers' interest: The e-retail giant reported $10 billion in ad sales in 2018. Even more interesting? The ad sales in Q4 reached a lofty $3.4 billion. Clearly, this is only the beginning of the Amazon advertising gold rush.
As more advertisers zoom in on Amazon, the competition for consumer attention will only get stiffer, resulting in a higher cost per click (CPC), fewer opportunities to get in front of consumers, and more expensive campaigns. So how do brand marketers stand out in the oncoming wave?
Search term isolation is the little-known strategy that's changing the way brands advertise on Amazon.
By using search term isolation, brands can lower their advertising cost of scale (ACoS) while still growing sales. Focusing on…
It’s important to note that there needs to be a degree of flexibility when applying business objectives, which AI can help with
If you’ve used Google’s conversion optimized ad settings, you’ll know just how powerful artificial intelligence (AI) using machine learning and predictive analytics can be.
But can retailers squeeze more out of AI on their own sites?
Conversion optimization – Smoothing the way to sales
Conversion optimization is used by retailers to smooth the bumps in the road on the way to a sale or stated goal such as signing up to a store card.
This can involve the merchandising of bestsellers both in-store and online, training of staff to better identify customer needs and uncover opportunities to upsell and cross-sell along with tinkering with the UX on websites to see if a blue button leads to greater sales than a green button.
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