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Online ad spend overtakes TV ad spend globally

By Robert Allen 26 Jun, 2017
Essential

Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time

Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally.

This spectacular growth makes it an interesting time to work in digital marketing. But we are seeing the lion's share of this growth to just two providers, creating a 'digital duopoly'. This may create a less competitive market, which could be bad news for advertisers in the long run.

 

By Robert Allen

I was the Editor of Smart Insights between 2015-2017. I managed the blog and you will find blog articles on a range of subjects- Marketing Technology trends and latest tech developments are a regular focus, as well as exploring key marketing concepts. You can get in touch with me on Twitter and connect with me on LinkedIn. The new Editor is Carolanne Mangles.

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Digital marketing trends 2017

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