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Online ad spend overtakes TV ad spend globally

Author's avatar By Robert Allen 26 Jun, 2017
Essential Essential topic

Chart of the Day: After years of global growth, online ad spend outstrips TV spend for the first time

Online ad-spend surpassed TV spend in several mature markets a few years back. But now we have reached the watershed moment where online ad spend is higher than TV spend globally.

This spectacular growth makes it an interesting time to work in digital marketing. But we are seeing the lion's share of this growth to just two providers, creating a 'digital duopoly'. This may create a less competitive market, which could be bad news for advertisers in the long run.


Author's avatar

By Robert Allen

Rob Allen is Marketing Manager for Numiko, a digital agency that design and build websites for purpose driven organisations, such as the Science Museum Group, Cancer Research UK, University of London and the Electoral Commission. Rob was blog editor at Smart Insights from 2015-2017. You can follow Rob on LinkedIn.

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Digital marketing trends 2017

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