Save up to 50% off annual marketing training memberships

Act

How to get more interaction with your audience

The 'Act' step in our RACE Planning framework defines how to get initial impact and encourage interACTion when online users visit your site, Facebook page, mobile app or read their email.

Which are the most important customer journeys on your site?

In our guides to encouraging interaction on site we show how Google Analytics can be used to increasing interactions leading to higher conversion:

Making improvements to different page templates on a site should focus on understanding the key landing pages. Which are most important on your site.

Customer journey