8 questions to review your acquisition strategy in 2012
This is a new deck with some new examples for a keynote presentation at the Fusion Marketing Experience in Belgium on 2nd December 2011 programmed by the excellent J-P De Clerck.
I talk about how to find new customers, especially at a time when there's pressure on budgets. As always, my ideas are informed by the latest data and show practical examples of implementing the ideas.
It's structured around these questions to ask about acquisition:
Q1. Does your brand have personality + OVP?
Q2. Mix = are you investing your time/money wisely?
Q3. Is our publishing process effective?
Q4. How do we make online campaigns moreengaging?
Q5. Is your business “social by design?
Q6. Are your practicing “deep SEO”?
Q7. Are we siloed or multichannel?
Q8. Are you “competing on analytics?”