With myriad options available to today’s consumer, customer retention is vital for e-commerce brands. Gamification, push notifications and loyal programs help in contently re-engaging with the existing customers

Research by Frederick Reichheld of Bain & Company found an increase of 5% in customer retention can improve the revenues by 25-95%. In e-commerce, repeat customers are godsends. They’ve proven their interest in buying your product and are willing to spend money. In fact, according to a report by RJ Metrics, an online store typically generates 43% of its revenue from existing users. This figure can increase up to 75% if the store spends time and effort cultivating a deeper relationship with its existing customers. [si_guide_block id="125181" title="Download our Premium Resource – E-commerce personalization buyer’s guide" description="Learn everything you need to about e-commerce personalization before taking the steps needed to start implementing it in your own company."/] The question that…

Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived

Since Google announced the 'broad update' in August, leading brands have seen some significant and sometimes erratic changes in their organic search visibility. Some brands saw their visibility almost wiped out entirely, only to return to normal shortly afterward. Weeks of volatility followed as Google appeared to tweak the dials on the updated algorithm.

This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX

— Google SearchLiaison (@searchliaison) August 1, 2018 Five months on and, whilst the volatility may have calmed down somewhat, there are still major…

A review of 2 social sharing count tools showing which competitor content types are most popular

Part of the process of defining a content marketing strategy for your business is to evaluate the performance of your competitors’ content marketing and SEO efforts. The insight you can glean from what both direct and indirect competitors are doing will allow you to build a picture of the type of content activity, strategies and tactics that are working for others in your industry and what, as a result, might best work for you. In short, a competitor analysis can tell you: The content types and ideas getting most traction measured by number of shares or backlinks Content gaps in your plans compared to competitors, evaluated using the Smart Insights content marketing matrix for examples Competitors’ strengths and weaknesses, and the opportunities and threats from the wider market - a …

More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing

There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email marketing a viable strategy to put your efforts into, especially as the ROI for it is around 3,800%. It also remains an important source of information for B2B companies. No matter how useful email marketing is for your digital outreach, it still doesn’t warrant unwanted emails. According to a survey by DMA Insights, 53% of consumers say that they receive too many irrelevant emails from companies. More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies…

Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you

Is your business at risk of being left behind in this increasingly competitive digital age? Are you failing to meet the heightened expectations of the modern consumer? Even if you’re flushed with success at the moment, you could still benefit from refining your current processes using one of many tools and software available to you. In this blog post, I’ve compiled summaries of some of the best upgrades you can make this year. Used correctly, they’ll equip you to better deal with the day-to-day running of a business, help you satisfy existing customers, secure new leads and cut costs. This post isn’t solely aimed at anachronistic businesses who need to make wholesale changes to enter the 21st century. With the speed of technological evolution more…

Discover what marketing channels were effective for online stores in Europe and how consumer behavior has changed in 2018

"There is nothing so stable as change," Bob Dylan once said and perfectly described all areas of life, including business. To stay relevant and successful, you should observe and analyze the current situation on the market. That is why I'm going to share with you some figures that demonstrate what marketing channels were most efficient for e-commerce in east and central Europe over the last year.

Average order value dropped, number of sessions jumped

For the CEE e-commerce Report, the Promodo digital marketing agency studied 150 e-commerce websites within 11 niches and found out that the number of user sessions has rocketed by 97% compared to 2017. This progress is almost three times less than in the previous year. In turn, the number of transactions significantly falls behind the visits volume. Its growth…

Our review showing examples of the latest innovations in digital media, technology, and data to support digital transformation

We love reviewing innovation in marketing. It’s interesting to see ‘what’s hot’ and ‘what’s cool’, but to keep it practical and actionable as we like, we’re equally interested in which communications and transformation techniques will make the biggest commercial improvement for businesses. A good example of the commercial impact digital technology and media can have is Dominos. I recently heard about the impact of digitization of Dominos from Dave Wild, their UK CEO at Technology for Marketing / E-commerce Expo. Dominos UK only took its first mobile phone order in 2010 when online sales accounted for less than 30% of revenue. Eight years on, Dominos have a market share of more than 50% with digital transactions accounts for more than 80% of sales and the UK smartphone app accounting for more than two-thirds of those…

Successful content strategies that stand the test of time have been built from the outside of an organization looking in. In other words, the prime motivation was to help and assist the needs of their audience

In 1889, Andre and Edouard Michelin founded a tyre company, Michelin, which has now become a globally recognized brand. It accelerated the automobile industry in a time when there were fewer than 3,000 cards where it was established, in France. For the company to grow, it had to win the hearts and minds of this very small target market of motorists and find similar audiences keen to aspire to own their own automobile. It also had to offer some creativity and inspiration as to what owning an automobile would allow you to do. One such creative idea was to inspire the idea of taking road trips and look at how these trips could be…

When and when not to gate your content

Generating leads and demand is a key function for many B2B organizations. Building a meaningful pipeline of interest in a product or service is an always-on activity and impacts nearly everyone across the organization, both customer and non-customer facing. As digital has become increasingly prominent within B2B over the last decade, sales and marketing teams have been using content to build awareness and interest. As a result, the use of content marketing more specifically has seen strong growth: Whilst there is widespread agreement that high quality, valuable content can produce positive results, there are different perspectives on how online content should be used to generate leads and sales. On the one hand, content marketers with a strong background in SEO believe that if content is made open and available, search engines will reward…

If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim

Branding is equivalent to telling a story, a story that resonates with your ideal buyers. Visuals form the core of this storytelling. In other words, visual branding is the first step to building a successful brand image and developing your business. First impressions matter and this rings true even with visual branding. If your brand logo or brand message is not connecting with your ideal consumers, the chance of brand recall in the future are slim. There are many examples of branding going haywire and the reasons can be anything - a bad logo or poor brand name or inconsistent visuals, and so on. While each brand has a different story, there are a few little design errors that every brand should avoid.

1. Creating a controversial logo

A logo is…