Though business has changed drastically in the Internet Age, these age-old SOPs can still save your sanity
Contrary to the popular belief of some employees, a management style that relies on standard operating procedures (SOP) does not have a primary goal of driving everyone bat guano crazy with detail-oriented documentation. Actually, the entire point of SOPs, done correctly, is to make an organization more efficient by saving time and effort when faced with recurring situations. As the digital transformation of business quickens and the globe shrinks, never has it been more important to put processes in place that support the scaling of companies into a position to take advantage of the profit potential in international markets.
When the internet lurched into the mass consciousness back in the mid-1990s, it was impossible for most businesses to comprehend the ultimate effect it would have. Now, almost a few decades into the 21st century, we…
Creating your social media strategy and tactical plan
Noun: Strategy / A plan of action designed to achieve a long-term or overall aim.
First, you need to understand what a strategy is, and isn’t it. A strategy should define the main aim of your social media presence and set the parameters for what it will deliver and how it will be delivered. It will be supported by a tactical plan that defines how the strategy will be delivered, including the channels, resource and budgets to achieve it.
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Tip – ensure your strategy is no more than 3-4 pages long. A strategy has to be concise and provide the governing principles that guide the plan.
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Chart of the Day: Research for 2018 shows the dramatic growth of Snapchat and Facebook static for most age groups in the UK
The government-commissioned annual "Communications Market Review" is one of the best sources for compiling data on Internet and Social Media usage.
Variations in age-related usage of social networks
The latest report, published last month has a good visualization summarising the most recent changes in use of the main social networks between 2016 to 2018:
The visualization gives a great summary of the changes in three of the main consumer network:
Facebook - Static or declining in most age groups except the older (55+ age group) which is now the biggest group of users
Instagram - Increase in usage across all age groups with the largest, the 25 to 34 age group followed by 18 to 24
Snapchat - The largest increase…
Learn several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights
As a digital marketer, you clearly need customer insights to drive your tactics and strategies. And these insights will likely come from a variety of data streams. But to avoid drowning in these data streams you’ll need some good tools and a systematic analysis approach.
In this post I highlight several analytical data sources you should tap into within your lead-generation, e-commerce and other online contexts, and how to quickly synthesize and share the insights you’ll glean from them.
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How do you create content that people actively look out for, and make sure that they’re able to find it?
Blog posts are great for your business. They drive traffic to your website, raise awareness for your brand and continue to generate inbound leads once they start ranking in Google – in theory, that is.
In practice, it’s just as likely that your brand new blog post sees fantastic traffic numbers right off the bat...which die off quickly after the first week or so. In the world of SEO, or Search Engine Optimisation, we call this phenomenon the Spike of Hope – which degenerates into the Flatline of Nope.
This is what it looks like.
What’s happening here is: your traffic spikes after you publish and promote your blog post (on social media, through your…
