Interview: Assaf Eisenstein, Founder of Lusha

At Smart Insights we're always on the lookout for new tools which help marketers improve their business leads and sales. With many tools out their to help with outreach, we're drawn to Lusha, a new tool that not only helps improve the outreach process but enriches your CRM and Salesforce leads, and can be integrated with a range of other tools including MailChimp, Hubspot, and Intercom. We spoke to the Founder of the company, Assaf, to find out more:

1. What inspired you to create Lusha?

We live in a world that is data rich but information poor. While the web and all the social networks within it giving us countless ways to discover things and connect with people, professional’s are often stuck when it comes to having instant access to the information that matters when it matters. The pace of business is getting faster and our ambition…

If you’re an ecommerce entrepreneur or marketer and want to get more sales from Instagram, you’re in the right place

In this post, we’re going to learn how to turn your Instagram traffic into sales on your ecommerce store. You’ll learn the different types of Instagram sales funnels you can consider and when to use them. And I will show you, practically, how to set them up using different tools. It’s important to consider what happens to a new follower on Instagram once they find your brand because otherwise, you can’t measure the ROI or success of your marketing efforts. The best way to do this is to create sales funnels, measurable and optimizable steps followers are instructed to take once they follow your Instagram account. That…

Chart of the Day:A comparison benchmark of add-to-basket rates with conversion rates?

Do you call it add-to-cart or add-to-basket? It depends where you are based - cart is most common in the United States, basket is more common in the UK and Australia. Regardless of what you call it, adding an item to the cart is an important micro-conversion step to measure and benchmark for retailers. While it is common to compare conversion rates, naturally this measures the efficiency of the overall process including both category or product views, basket adds and checkout. Add-to-basket rates give additional information about how appealing individual products are based on description and visuals on the product page. It shows intent to purchase by interactions with the site (Act in the Smart Insights RACE Planning conversion funnel). Google has several definitions in its Enhanced Ecommerce tracking and they neatly avoid the use of basket or cart. These measures include: …

When you operate an ecommerce store; you’re either losing or making money. Sales are either up or down. Whatever your situation, you can always increase your store’s conversions to stop the bleeding or make even more money

One of the most accurate methods to help you do this is by digging deeply into your store’s analytics. Analytics can help you find out what on your web pages isn’t working, or can still be improved further. Unfortunately, the stats on how ecommerce stores use their analytics is rather dismal. 80% of online stores don’t use Google Analytics properly, which breaks down to: Just half of all ecommerce stores even bother tracking their main conversion points 67% of stores haven’t integrated social-media tracking with their analytics …

Shockingly, 94% of respondents aren't ready for GDPR

With the new GDPR changes being implemented in May, it is a hot topic on every marketer's mind. The change in regulations will affect the way companies can retrieve, use and store data. This change severely limits the widely practiced methods of asking for an email address to receive a company whitepaper or enter into a competition, and then being kept on an email list for promotional emails and 'spam' that the user did not originally consent to. [si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the…

Why we should all be excited about GDPR

Taking the digital world by storm, ‘GDPR’ is the buzzword on every reputable company’s lips – and as we approach the final quarter of 2017. With circa 75% of all data predicted to be rendered obsolete, the ICO’s upcoming changes to current data protection regulations is the biggest news to hit our industry in over 20 years; and as a result, our generation of modern professionals are fighting to ensure they achieve compliance – or at least dodge monetary penalties. But in the rush to avoid being hit by the significantly increased fines of up to £17 million, or 4% of our turnover for the previous year, are we forgetting about the bigger picture of GDPR? The ICO’s UK Information Commissioner, Elizabeth Denham, stated that in attempting to safeguard ourselves from any negative repercussions, “we risk losing sight of what this new law is…

How online coupon and comparison site Dealhack have re-established themselves

Dealhack launched back in 2005 and proved popular with users in creative careers.

How have Dealhack marketed themselves?

Through market research and competitor analysis, the company positions itself as the gap between coupon and comparison shopping sites that have thousands of entries and insider blogs like Engadget or Gizmodo. The discount company serves both as a shopping guide and a source for special deals, thus shortening the customer lifecycle as they are able to research and buy on the same site. Dealhack also has regular weekly features that its users enjoy, like Top 10 CDs, Top 5 DVD Sales and Rentals, Top 10 In-Demand Book Titles, and highlighted "Dealhack Favorites."

What Dealhack do?

Today’s shoppers look for value for money when purchasing products as retailers struggle due to brand loyalty and increased competition. Coupon sites have helped to decrease the gap between online retailers and consumers.…

In 2017, social media platforms boasted 2.8 billion users across the globe. That equates to about 37 percent penetration, and the numbers continue to grow every year. For marketers who know how to segment their audiences, that’s excellent news.

Social media channels offer the most granular way for marketers to identify real people. They allow marketers to not only know when they’re advertising to males, females, young adults, or retirees, but also to cross-reference basic demographics with profile data, behavior, interests, and users’ social graphs in order to qualify audiences at a level superior to other advertising channels. The ability to target exactly who you want and to take attributes from your CRM data and consumer preferences specific to how they interact with your brand is a unique advantage of social advertising. For instance, the San Antonio Spurs tested a variety of creatives for Facebook’s link ads to encourage a custom…

ICYMI: Now that Snapchat has a new Insights feature, will it help calm down the miffed Snapchat Influencers?

With it’s recent layout change, Snapchat has been on the receiving end of some major flack from its users. There now seems to be noticeable divide between the average snapchat user and snapchat influencers, with 2 distinct pages, which led to Snapchat being accused of ‘forgetting it’s consumer’. However, that’s a debate for another time! Snapchat’s relationship with its users, particularly influencers, has been quite complicated. Especially, with competitive social media platforms being one step ahead of the game at all times, snapchat has found itself being far behind in the competition. Although, some would say that snapchat has its own set of loyal user base, which is unlikely to shake, even under competition. And some can say, Instagram is quickly catching up with Snapchat’s unique features and…

Don't leave account growth to chance, there's a better approach

We're launching a new guide for agencies next week, in which I discuss my suggested approach to agency growth. The emphasis is very much on ‘planned’. To the point where I mentioned that you should drop the phrase ‘organic growth’ which is often used by agencies to describe how they will pick up new work from existing clients. That’s because ‘organic’ implies that work comes in by chance or via lucky conversations and serendipity. It doesn’t. Account growth shouldn’t be left to chance; you need someone to lead the conversations that themselves lead to the up-selling or cross-selling of new services. Which is where account handlers come in and the focus of this post. We have talked previously about how important great account handlers are to an agency, for a range of reasons. To my mind, the primary focus of the…