The best tools and softwares to help manage and optimize your SaaS project

You’ve launched a great service or a product, but it is not getting the due consideration that you’d hoped for after the release of your SaaS project. Why? Simply because no one knows about it. [si_guide_block id="5676" title="Download FREE Resource – Digital marketing plan template" description="Our popular marketing planning template built on the Smart Insights RACE planning system."/]

What is SaaS?

The SaaS concept as a business model has been around for quite long period of time but still very much growing and evolving in many directions. To explain it in a few words, SaaS means that users are not buying a software to install but instead sort of rent it out for a monthly or yearly fee. So basically Saas is a leased software owned and managed by one or more providers and not hosted on a SaaS provider’s…

A detailed list of the best digital marketing tools we recommend to help you reach, act, engage and convert your target customers

Having the right set of software tools to manage data insights, content and digital marketing is essential! Without the right ones, you won't be able to create a strategy which reaches target customers and follower them through the customer journey - giving you insights into customer journeys, personas, conversion rate optimization and many more digital metrics essential to staying ahead of competitors. The digital tools we recommend will be categorized into our essential toolkits: Search Engine Optimization: Organic search Paid Search: AdWords Analytics Social Media Marketing (PR and influencer) Email Marketing / Marketing Automation Content Marketing The aim is to provide you with a list of the multitude of different tools available and a comparison of features for various industries, products or services. If used correctly, they can help streamline your…

Personalization technology is accessible, affordable, and easy to implement. It should be considered a “must have” - not a “would like to have”- in 2018

Amazon has always been the brand that ecommerce marketers look up to. It offers consumers a shopping experience that many brands feel is beyond their reach. But is it? In this blog post, we’re on a mission to bust the myth that personalized customer experiences can only be achieved by Amazon, Booking.com, and other ecommerce giants.

Personalization is accessible

Many assume that Amazon is built on proprietary technology that others brands can’t get access to. We’re here to tell you this isn’t the case. Technology that uses behavioural targeting and personalization to build better customer experiences is actually very accessible: First of all, it isn’t as expensive as you might assume. Depending on which provider you go with, investing…

Chart of the Day: Research from Nielsen shows the popularity of Consumer Packaged Goods categories via Ecommerce

Fast moving packaged consumer goods (FMCG) aren't the most obvious types of products to buy online. In the early days of Ecommerce categories such as books, videos, fashion and electronic retail dominated. Yet this has changed. This new research shows how, particularly in some categories, a high proportion of some FMCG. The chart shows how over 40% of consumers in the US have ever purchased online in categories such as Health, Personal Care, Household products and Pet Care. Even in the last three months, the figure is more than 30% suggesting a significant number of consumers are regularly buying in this category. Although such non-food FMCG are popular when you look at food products such as fresh and frozen the figures are a lot lower - at the…

What's new in the travel industry? Keep up to date with the latest trends and innovations to streamline your strategy

The multichannel marketing approach

 It is vital that there is a multichannel marketing plan in place for all online travel agents and comparison sites to thrive. Travellers are using more than one channel to research and book holidays and excursions – it is important now more than ever to ensure their experience is optimized for multiple devices and channels that contribute to an effective customer journey.

[si_guide_block id="81120" title="Download our Premium Resource – Travel ecommerce marketing trends 2018 " description="Our specialist marketing trends resource for the travel sector will help keep up to date in the industry and help you benchmark your digital marketing approach against others. The online guide is full of examples, case studies and metrics to help you drive your travel marketing forward."/]

Our visual shows typical touch-points relevant for the…

Chart of the Day: What are the biggest barriers to GDPR compliance? Part 2 of 2

What happened last time?

Like mentioned in part one of this series, 'Death, Taxes and GDPR', we looked if companies are going to be compliant by 25th May 2018 when the General Data Protection Regulation (GDPR) comes into force in all 28 countries in Europe. We are now going to look into what is actually stopping companies from meeting the deadline.

The majority are struggling

We understand that most are struggling with meeting the deadline. But what is it that they are struggling with? The chart below displays the recent research by the IAPP and TrustArc, who surveyed nearly 500 privacy professionals in the US and EU. The first barrier hindering the US is the complexity of the law (38%), while a quarter (25%) of companies surveyed the EU have an inadequate budget. The second reason for…

The better you know your market, the easier it will be to create customers. Fortunately, most people are willing to introduce themselves.

The Internet has given companies unprecedented opportunities. One of the best, without a doubt, is ecommerce personalization. The more you can treat consumers like individuals, the more customers you’ll have. The more loyal they’ll be, too. This is why getting to know the consumers in your market should be one of your company’s top priorities. Treat it as seriously as you would any sales target, and you’ll quickly find that those sales targets become much easier to hit.

Consumers Want to Give Your Company Information

Too often, companies act as though finding out about the consumers within their markets is some herculean challenge. They may even invest in shady tactics to extract their personal information. Yet, according to Accenture,…

Graphic design is one of the most important components of any successful marketing campaign

The right design does everything from establishing credibility with the audience to strengthening brand messaging, and using the right combination of design elements - like color, typography, and layout - can mean the difference between a marketing campaign converting like crazy or completely falling flat. While there are some evergreen design rules that you’ll always want to follow, for the most part, graphic design is a constantly evolving medium. What worked yesterday might not work today, and if you want to drive maximum results with your marketing campaigns, you need to stay on top of the trends and keep your finger on the pulse of what’s happening in the world of graphic design. Which brings us to the question: which graphic design trends should you follow in 2018 to knock your marketing campaigns out of the park? [si_guide_block…

But how slow is too slow?

Providing a high quality and fast user experience has always been a priority for Google - Mobile AMP pages were introduced to do just that (provide a faster user experience). Yesterday they announced that starting in July 2018, page speed will be an official ranking factor for mobile searches. It has always been debated whether page speed has previously affected search rankings for mobile but now Google has made it official. The “Speed Update” as Google are calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. They have stated: "It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content." This shows that relevant…

Marrying logic and magic pushes campaigns beyond the marketing noise

Today’s savvy consumers require authentic connections at precise points in the buying cycle. Brands that fail to consistently hit that mark will struggle to keep up. Instead of adding value, they end up just creating a busier, more confusing market. Finding these key points of connection requires you to get serious about data.

[si_guide_block id="37500" title="Download business resource – Managing customer data to improve ROI " description="Data is a vital element in any marketing initiative and the ability to access, understand, trust and utilise the information contained within your many data stores is an essential requirement for any business."/]

Nevertheless, data without a vision is like a bad teacher just quoting the textbook: It’s all there, but there’s no meaningful connection. Additionally, bad data costs the typical company up to a fifth of its revenue each year. It takes a human vision…