69% of customers are 'concerned' with their data on IoT devices

[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It has been agreed by the EU in this directive and how it must be implemented to remain compliant differs according to interpretation in different countries."/] This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don't trust brands with their personal information. 69% of respondents are concerned with their personal data on…

Interview: Itamar Ben Hemo, CEO of Rivery

One of the many recurring questions we get asked at Smart Insights and in our member's Facebook group is, is there one platform that tracks and manages all ads and content across various distribution channels? Monitoring performance of campaigns all in one place is a burning desire for many marketers - the idea being that it's much simpler than having separate tools. Our essential digital marketing tools wheel highlights the different options available across the Smart Insights RACE framework to help you review where you could make better use of these tools across the customer lifecycle. A new data consolidation platform, Rivery, has launched a tool that collects data from all sources, including advertising, social, Google, email, internal data etc.) so it can then be streamlined and manipulated from a single source. We spoke to CEO…

Chart of the Day: More than half of UK business owners unaware of incoming General Data Protection Regulation (GDPR)

We only have a year left before the GDPR is officially implemented on 25th May 2018. But the figures in today's chart are showing many businesses may be left with fines of up to 10 million Euros or 2% global turnover, unless action is taken. In the chart, we can see a massive 84% of small and medium-sized enterprises (SME) and 43% of C-suites are not even aware of the forthcoming regulation. [si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into force in all 28 countries in Europe on 25th May 2018. It…

What digital marketers need to know about the GDPR

As a Data Protection Officer, one of the most common questions I am often asked by our customers and at networking events is, what are the impacts of GDPR on Marketing? Historically, the way we have obtained consent to personal information within digital and direct marketing has often been a grey area. The Data Protection Act 1998 was predicated around the Data Protection Directive (DPD), established well over 21 years ago.  It could not have possibly predicted, or have catered for, the digital age where big data has become big business.

[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into…

Influencers are revving up marketing campaigns’ engines in new and connective ways

Just look at Glossier, the skin care and makeup line that built its entire brand by engaging with everyday influencers on social media — no traditional marketing necessary. But let's dig deeper. While influencers can play a part in successful marketing campaigns, it is not only the influencers with the largest social followings who get the job done.

[si_guide_block id="27934" title="Download Premium  Resource – Influencer Outreach guide " description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, and Facebook. It also advises on Google+."/]

It’s common to think that more followers mean more opportunities for exposure, but research shows the opposite to be true, favoring micro-influencers with smaller followings instead. Think about it — the lower influencer-to-followers ratio allows the influencer to give more…

Chart of the day: Over 1 in 2 now watch video on social each month

According to Global Web Index, 56% of internet users report watching videos on the four major networks, up from 38% in 2015. With platforms such as Snapchat, Instagram and Facebook adding more video features and content, this suggests engagement with video will only increase. A Source: Global Web Index  Sample Size: 443, 016 internet users Recommended Resources: Social Media Marketing …

Numbers and data are no longer a daunting task — they’ve now become an integral part of a company’s operations.

 

The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics.

 

Jaywing, a British data-based digital agency, found that brands across the board are failing to take advantage of marketing technology innovations, including how data can lead to larger explanations of how their audiences consume. Further, the agency’s 2017 Data-Driven Marketing Report found that 23 percent of marketers rate data science and analytics as the least important marketing skill.

 

By contrast, the…

More and more businesses are embracing the concept of big data versus treating it like just another buzz-phrase.

Once heralded as “the next big thing,” adoption of big data analytics is at an all-time high with no signs of slowing down anytime soon. With big data and business analytics software projected to reach nearly $200 billion in revenue by 2019, it's clear that the business world's decision to bet on data has paid off so far. So, what's the catalyst for such rapid adoption in the first place? After all, not all data is created equal and the need for massive numbers varies from company to company. According to a 2017 big data survey conducted by NewVantage, the top reasons for big data initiatives include decreasing expenses, exploring innovation opportunities and launching new products and services: Although big data…

Social Media Essentials: 5 updates to inform your social media strategy

Welcome to this week’s edition of our Social Media Essentials, a summary of all the highlights in social media for marketers who want to stay ahead of the game on the key social media platforms. It's been an interesting week for social media, it was the Oculus connect 4 VR conference, where some big announcements were made about the future of VR. Such as stand-alone headsets, VR replacements for your computer and 3D news feeds.

Brandwatch acquire Buzzsumo

Brandwatch has acquired BuzzSumo, the popular content marketing, and influencer identification platform. This merge will hopefully help take Buzzsumo to the next level and use Brandwatch's expertise and data to improve the overall performance of Buzzsumo.

Buzzsumo released this statement to their users:

'This development will enable us to enhance our products in a number of areas. However, there are several things…

How to optimize your marketing and media priorities for the year ahead

Smart Insights have launched their first 'playbook' in response to our members' feedback.

[si_guide_block id="98899" title="Download Premium Resource – Paid Media and Digital Advertising Playbook" description="A playbook to help you identify the steps you can take to ensure your integrated paid media investments are successful. This paid media planning guide will provide marketers with a structured approach to paid media planning to help exploit these opportunities while managing the risks."/]

What is a playbook?

Complex sports, such as rugby, cricket, and American football, often involve a huge amount of strategy and so it’s not unusual to find that the coaches in charge have a set of tried and trusted guides comprising the plans, strategies, and tactics to counter different scenarios that arise within a game. In American football they call these guides ‘playbooks’ and they include detailed notes, diagrams, and methods…