[si_guide_block id="99357" title="Download Premium Resource – GDPR briefing guide" description="Our round-up of the best guidance on the latest European Union data protection and privacy legislation and how it affects you and your business Are you ready for the GDPR? The GDPR (General Data Protection Regulation (Regulation (EU) 2016/679) comes into…
[si_guide_block id="27934" title="Download Premium Resource – Influencer Outreach guide " description="This practical guide shows you how to use tools to find and interact with influencers on the best social media platforms for outreach, that’s Twitter, LinkedIn, and Facebook. It also advises on Google+."/]
It’s common to think that more followers mean more opportunities for exposure, but research shows the opposite to be true, favoring micro-influencers with smaller followings instead. Think about it — the lower influencer-to-followers ratio allows the influencer to give more…The issue is most companies are only given the basic facts of their data without the what’s, how’s, and why’s that are driving the analytics.
Jaywing, a British data-based digital agency, found that brands across the board are failing to take advantage of marketing technology innovations, including how data can lead to larger explanations of how their audiences consume. Further, the agency’s 2017 Data-Driven Marketing Report found that 23 percent of marketers rate data science and analytics as the least important marketing skill.
By contrast, the…
Buzzsumo released this statement to their users:
'This development will enable us to enhance our products in a number of areas. However, there are several things…
[si_guide_block id="98899" title="Download Premium Resource – Paid Media and Digital Advertising Playbook" description="A playbook to help you identify the steps you can take to ensure your integrated paid media investments are successful. This paid media planning guide will provide marketers with a structured approach to paid media planning to help exploit these opportunities while managing the risks."/]
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