Kickstart your digital marketing plan

Benchmark your current performance and identify your best opportunities with
our free and easy-to-use template!

Free members guide August content promo - digital marketing plan
Explore our Digital Marketing Strategy and Planning Toolkit

Your customers don’t trust you with their personal information [infographic]

69% of customers are 'concerned' with their data on IoT devices

This infographic from Gigya, shows the results of their most recent survey exploring privacy and personal data issues. It is interesting that with the latest changes to GDPR, soon to be enforced 25th May 2018, many consumers don't trust brands with their personal information. 69% of respondents are concerned with their personal data on IoT devices.

Key takeaways:

  • 68% of customers are concerned with brands handling their personal data
  • 63% of customers believe they should be responsible for protecting their own data, not brands or the government
  • 62% of customers change their password after a security breach and 18% close an account
  • 70% of customers have a weak password regardless of data protection

Gigya-Infographic-Privacy-Survey

 

By Carolanne Mangles

Carolanne (Annie) Mangles is the digital marketing executive and editor at Smart Insights and oversees all blog content. She is involved in SEO strategy planning and improving pages for higher organic reach. When she’s not in the office, you’ll find her hiking in the countryside, eating cake or petting the nearest animal. Connect with her on LinkedIn or follow her on Twitter

This blog post has been tagged with:

Implications of the GDPR for marketing in UK and Europe

Start the discussion on our community and social networks

Turbocharge your results with our

Digital marketing strategy and planning Toolkit

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Need help with your Digital Marketing?

Get more from your digital marketing with in-company or remote training and consultancy from Smart Insights

Get FREE marketing planning templates

Start your Digital Marketing Plan today with our Free membership.

  • FREE fast start guides to review your approach
  • FREE digital marketing plan templates
  • FREE alerts on the latest developments

Recommended Blog Posts

Popular Blog Posts