What data science taught us about 211 email subject line phrases
Once you click the send button, your email subject line is the most important part of your campaign. This is a fact.
Think about your own experience in the inbox. Mine is something like this:
Look at inbox
Look at sender name
Look at subject line
Make a decision whether or not to open it and read the content
Your sender name is important as it conveys your brand value. But it’s not something you can change easily.
Your subject line is important because testing and optimising them drives response rates like nothing else.
But, there’s a common problem with subject lines.
Dotmailer research reveals 26% of email marketer’s time is spent on email creative, 21% on deployment, and only 8% on testing. And, over 70% of email marketers don't split test their subject lines very often.
Here’s the thing: if people don’t open…
Batch and blast aren't pretty, and there are better email tactics. But nothing gets you more bang for your buck.
I don’t intend this to be a sales piece but I feel you need to know a little about myself and my company before you read this.
I work in marketing for an email service provider and my company preaches the value in sending sophisticated emails.
Now I’ve told you that, I have something to get off my chest. Something that would appear to contradict the opinions of my industry peers and perhaps, on occasion, that of my own company.
Here we go: although I think sophisticated emails are great, I think a ‘batch and blast’ style of emailing is better.
Yes, batching and blasting emails (the act of mass marketing through email) is great. I highly recommend it. Do it for all it’s worth. Seriously.
You will never, ever find a greater ROI rate…
How to use Artificial Intelligence to boost ROI from advertising
For marketers, the tide of artificial intelligence has finally crashed ashore.
It has begun making waves at industry events like WSDM: The 9th ACM International Conference on Web Search and Data Mining Web Search and Data Mining conference in San Francisco. In his keynote address, Google research fellow Jeff Dean told attendees it’s time to embrace techniques like deep learning. Once a land of buzzwords, rapid improvements in machine learning have made AI a pivotal member of marketer’s toolkits. As best practice guidelines on Machine Learning at Google shared by Martin Zinkevich (technical) show, Google are actively using Machine Learning in many projects.
Dean and others are excited about AI because it will finally allow marketers to take full advantage of the hordes of data they’ve begun collecting. While we’ve been able to generate mind-boggling mounds of data for a while —…
