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06 Aug 2014
Techniques and tools to improve video effectiveness
Embedding video into your website is an effective way of engaging visitors and making your brand stand out in a text-heavy internet world.
In fact, the popularity of internet videos is increasing so much that by 2015, it’s estimated that videos will make up 55% of all internet traffic.
However, simply including a video in your website and hoping for the best is not enough. You need to test how well your visitors are engaging with your videos and make changes if necessary.
There are several online services that offer web performance tracking. Most offer a free trial period, with the option of upgrading at a later date.
Using Quantitative Tools to Test Performance: Google Analytics and Crazy Egg
Google Analytics profiles your users’ onsite engagement metrics. These include: average time spent on a page, average visit duration and average pages per visit.
Every time a user visits a page,…
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04 Aug 2014
How to structure a successful e-retail strategy
The Internet has made it easier for new entrants and existing retailers alike to set-up, launch, re-platform and update online stores. But the speed of change in e-commerce also presents its own challenges, and the temptation is to adopt a tactical approach to online in order to adapt to the ever shifting landscape. However, the importance of a robust e-commerce strategy should not be under-estimated.
'A more tactical approach to e-commerce may seem ‘cutting edge’ but in actual fact may mean that firms are simply making changes to their e-commerce approach because that is what their competitors are doing or because new technology or designs are trending,' warns Kath Dawson, Creative Director at Strategy Digital.
'Businesses looking to make a success of their e-commerce efforts should ensure a robust e-commerce strategy is central to all activity. Without a strategy which clarifies and defines…
New research shows 72% of brands don't measure success
Content marketing is now a key digital strategy, but this infographic shows that measuring content marketing effectiveness is still a challenge for many marketers. Research from surveys including the joint SmartInsights-Hubspot Content Marketing ROI research highlights shows that companies are struggling to know how to measure content marketing ROI. Recently, Bite's research shown in this infographic supports this - they commissioned RedShift Research to survey over 100 Marketers to find out the roles of who is driving content marketing, resources allocated to it and the importance of video content.
Key findings include:
81% of companies have a dedicated Content Marketing role or are looking to invest in a this as the board sees this as a priority amongst 43% of businesses.
Top 3 benefits of content marketing are: to drive sales, customer retention and customer loyalty.
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