A review of "Successful Email marketing strategies" book

By Arthur Middleton Hughes and Arthur Sweetser [amazon-product]1933199164[/amazon-product] [amazon-product region="us"]1933199164[/amazon-product] Despite all the interest in social media marketing in 2009, the direct contact and targeting available through email marketing means that email remains one of the most potent digital communications methods for encouraging repeat site visits and sales. When my review copy arrived, I was pleased to see a new book on Email with "strategy" in the title since in my training workshops and consulting I find that Email communications strategy is one of the biggest issues that many organisations are grappling with. I was also pleased to see that the book authors were two experienced direct marketers familiar with the database marketing aproaches which have been used so effectively for marketing with direct mail. Some of you may know Arthur Hughes from his previous books such as "Strategic Database Marketing" or from his …