Online PR should be an essential activity for any marketing campaign today. But what's involved in Online PR and what will make your campaign successful? I pose these questions to specialist Ruth Brecher of Underwired PR.
In this interview I talk to Ruth Brecher, Managing Director of digital agency Underwired a full service digital agency which offers Online PR services.
It's refreshing to see Ruth debunking many of the myths of SEO such as reciprocal links are 100% bad.
Given my interest (and my readers') interest in SEO, in this interview we focus on best practices in Online PR for Search Engine Optimisation (SEO) through generating backlinks to a site focusing on a specific theme.
