Charts of the Day - New Research shows how mobile dominates digital minutes, but multiplatform use is huge as well

You will know that in most consumer marketing sectors, in most countries, we're well past the mobile tipping point where mobile web usage is more important than desktop measured by number of site visits. Another way of looking at the importance of mobile is looking at the mobile share of digital minutes. This is measured by the large, international panel providers like comScore and in their latest report on Mobile’s Hierarchy of Needs they have a report that shows the importance of mobile in all countries. So it's no longer a case of asking whether mobile marketing important, we know it is! It's now a question of using the statistics to understand how consumers behave when using different types of mobile devices,…

Statistics on consumer mobile usage and adoption to inform your mobile marketing strategy mobile site design and app development

"Mobile to overtake fixed Internet access by 2014" was the huge headline summarising the bold prediction from 2008 by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers who reviews technology trends annually in May. The mobile statistics that the team at Smart Insights curate in the regular updates to this article are grouped under these headings for key questions marketers need to answer about mobile to help them compete: Q1. Time spent using mobile media Q2. Percentage of consumers using mobile devices Q3.  How many website visits are on mobile vs desktop devices? Q4. Mobile conversion rates vs desktop and visit share for Ecommerce sites? Q5. Mobile app vs mobile site usage? Q6. How important are mobile ads Q7. What percentage of Google Searches are on mobile? The United States and United Kingdom are the…

How keep your SEO strategy up to date with the latest mobile index changes

We all are living in a mobile world. Most of us pick our phones at the moment we wake up in the morning. Mobile phones have become a part of our daily routine, from reading the daily news to reviewing emails. Now, everyone knows the role that mobile-first and responsive design plays in achieving website rankings and improving traffic. Instagram is one of the best examples of mobile-first design. Google's desktop indexing has been around since the beginning of Google Search. But, as this Smart Insights post announcing and discussing Google's Mobile First index launch shows, it is now 'abandoned' and pushed to backup status. It's no secret that Google has rolled out its new mobile-first index. Mobile-first search indexing will focus on the mobile version of your web page than that of the desktop version. So in this…

How the the Multichannel Majority varies between different sectors

Our mobile marketing statistics summary shows how mobile use has increased such that it now exceeds desktop use in many categories. Following the lead of Google and others, you now often hear marketers and designers talking about adopting a Mobile-first design approach when upgrading their websites. Many responsive designs are led by the mobile experience. This often leads to a simplified design approach which is positive for users and conversion. I was recently working on  a consulting project in the insurance sector and it was interesting to see how insurance comparison sites like Money Supermarket, Confused.com and the AA have all adopted a mobile-first design philosophy with simplified designs and reduced copy. While this is positive, I've chosen today's Chart of the Day to show that it is an over-simplification. The reality is that while smartphone use is overwhelmingly popular for some…

Apple gets in on the rush to open up publishing on mobile optimised pages

Importance: [rating=4] (For content publishers) Recommended Source: Apple Developer blog The Internet was built for desktop computers. Then, some smart folks made the internet available on all sorts of devices small enough for us to carry about with us. After a few years of explosive growth, mobile web browsing rose to become the majority of web traffic last year. Yet we were left with an internet comprised of sites largely designed for viewing on desktop devices. Plenty of sites were quick to realise the issue and implement responsive sites so they're sites weren't impossibly hard to navigate for their legions of mobile visitors. Whilst there are still some laggards, the transition to responsive sites is now mostly complete for larger sites. Whilst responsive design removed one obstacle for mobile users, it doesn't completely solve their pain points. Another big issue…

New announcement that Accelerated Mobile Pages (AMP) are starting to appear in mobile news carousel

Importance: [rating=5] (For Site Owners / Design and CX professionals ) Recommended source: Accelerated Mobile Pages project and latest announcement Update February 2016: Google has started rolling out Accelerated mobile pages to certain mobile search results. The changes have come a day earlier than expected, but are not yet fully rolled out. AMPs offer much faster mobile loading times and solve a key issue for mobile web users. Now they are live, implementing AMPs for your site just got more important than ever! Right now it they seem to just be appearing in news carousels for certain results, but expect to see them roll out over more searches over the coming days. Update December 2015: Google has announced that it is see 16,000 new Accelerated Mobile Pages…

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