Annmarie Hanlon is the Smart Insights expert commentator on online and offline marketing strategies for business. Annmarie is the MD of Evonomie and author of Quick Win Marketing, and co-author of Quick Win Digital Marketing. She runs social media workshops in the UK and Ireland and shares marketing tips and news in her blog, B2B Marketing.
The campaign planning guide is structured around these recommended stages for creating marketing campaigns and these key questions:
This guide is designed to enable Smart Insights members to review and refresh their existing approach to campaign planning in order to develop a more structured process which integrates the latest digital marketing techniques better.Look Inside the Marketing campaign planning guide
Guaranteed to digitally transform your organisation
Actionable digital marketing advice, resources and training guaranteed to digitally transform your organisation.
I recently completed the RACE Digital Strategy Course. It was brilliant, and the 7-Steps guides are excellent resources, too. Thanks for providing such a fantastic collection.
Translated complex digital marketing channels into easy-to-understand concepts
Translates complex digital marketing channels into easy-to-understand concepts. Constantly updated with new insights that will help whether you own your own business or work for a large corporation.
The Marketing campaign planning guide is part of Smart Insights Marketing Campaign Planning Toolkit. With a Smart Insights membership you gain access to, not only this guide, but also the 10 other resources in the toolkit.
..but that’s not all. With an Expert Membership you also gain access to 20 other Toolkits containing 150+ other resources, all available to you. All toolkits are designed to be super- actionable, to help you:
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