Learning Paths

Define audience psychographics

Learn how to add psychographic profiling to personas and apply them to website designs and digital communications

Module purpose

To truly understand your audience and persuade them to buy from you using psychographics is critical for success.

How is the Learning Path structured?

  • What are psychographics?
  • Psychographic summary techniques
  • Technique 1: Four decision making behaviours
  • Technique 2: The mental model-content map
  • Technique 3: Perceptual maps
  • Summary

Learning Objectives

  • Define different types of psychographic customer insight
  • Define three practical techniques to analyze psychographics which can be applied to improve website designs and other digital communications

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This module is in the Campaign Planning Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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