Learning Paths

How to structure a campaign plan

Learn how to structure a marketing campaign plan or brief

Module purpose

There are many different options for marketing campaigns, but regardless of the type of campaign, there are some common elements.

This short module explains how to create a campaign plan or brief for an agency recommending the structured included in our Word campaign planning template.

Module structure

  • Objectives
  • What isĀ  a campaign brief?
  • Why is campaign planning important?
  • It’s useful to include these parts in campaign plans…
  • Test your understanding
  • Summary

Learning objectives

  • Define the essential parts of a marketing campaign plan
  • State the difference between a campaign brief and campaign plan
  • Determine the key deliverables from each part of the campaign

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This module is in the Campaign Planning Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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