Learning Paths

Selecting campaign types and ‘always-on’ activity

Learn the main types of campaigns that you may need to use to achieve your different marketing goals.

Module purpose

As marketers, we run many types of campaigns aimed at engaging audiences to grow businesses.

In this module we introduce the 9 main types of campaigns. These are standard terms that are used across businesses. When setting your goals for digital marketing or campaigns, it’s best to use these widely understood terms in your campaign briefs and plans.

Module structure

  • Objectives
  • What’s the difference between marketing campaign activities and ‘always-on’ activities?
  • Why are ‘always-on’ activities important?
  • Main types of marketing campaigns
  • Test your understanding
  • Summary

Learning objectives

  • Consider the relevance of 10+ different campaigns that you may need to use to achieve your different marketing goals
  • Explain the difference between marketing campaign and ‘always-on-activity’

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This module is in the Campaign Planning Learning Path

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What are Learning Paths?

A modern training solution to help businesses grow through marketing

Learning Paths bring together all of the relevant training and associated resources into a single, customizable journey.

Whether it's specific, task-based skills or fully mastering a single discipline, Learning Paths provide the training your business needs to expand into new channels and improve the results of your current marketing activities.

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Learning Paths are divided into strategic and channel-based marketing modules, which help you align development needs with business objectives.

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Each Path is supported by our 20 comprehensive marketing toolkits, reducing outsourcing costs by expanding your in-house knowledge and expertise.

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Deliver real business results with our practical, ready-to-go templates. Instantly apply them to your own marketing activities to drive efficiency and track your results.

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