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Google marketing update – Q4 2008

Google SEO tools

  • 16 free Google Marketing tools - my compilation of the best tools from Google to improve your search engine marketing
  • Google published SEO Starter guide. Published on 13/11/2008, this is a useful introductory guide for non-SEO specialists such as web designers and marketers. There are no surprises about on-page optimisation; it covers the basics well. Also useful for advice about internal linking and information archicture (IA) but zero on what really matters - link-building.
  • Google releases SearchWiki. Launched 20th November 2008.

You will only see this if you are logged in with a Google account. Searchers can promote or demote a site for a particular search and can comment.

It caused a minor furore due to speculation that many people would comment negatively and promote sites. In the first month, usage has been limited.

You can see activity for your brand through using the "see all comments link" at the bottom of the search results page or adding and "swm=2" parameter as follows. Examples (need to be logged in):

Google Analytics updates

Paid search advertising

YouTube has been refining it's video options. I'm seeing more use of Video Ads and InVideo and AdSense ads on You Tube.

By Dave Chaffey

Dave is CEO and co-founder of Smart Insights. He is editor of the 100 templates, ebooks and courses in the digital marketing resource library created by our team of 25+ Digital Marketing experts. Our resources used by our Expert members in more than 80 countries to Map, Plan and Manage their digital marketing. For my full profile, or to connect on LinkedIn or other social networks, see the About Dave Chaffey profile page on Smart Insights. Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.

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