Using Facebook groups for marketing

Organic reach on Facebook is plummeting but there are strategies to use to improve your reach without having to rely on paid posts

The average Facebook Business Page has an organic reach per post of about 6.4% of the page’s total likes. Let’s face it, Facebook is ever-changing and evolving. The platform is moving to more human connection and favoring brands and businesses less, and there are no signs of it slowing down anytime soon. This blog explains how to optimize your social media strategy to improve your organic reach on Facebook. For marketers like you and me, this means that organic reach is plummeting. Not all hope is lost though, with a few tweaks and actionable steps to your Facebook Social Media Strategy, you’ll notice organic reach skyrocket in no time.

Why organic reach continues to decline

Before we dig into the meat of the strategy, it’s important to…

Take a look at what we believe are the key social media marketing trends for 2020 that marketers need to be aware of in order to ensure their marketing strategy is up-to-date and as effective as possible.

Social media has now become synonymous with digital marketing, going hand-in-hand with most – if not all – digital campaigns. However, social media is far from static and what worked a few months ago may not get you the same good results now. Habits change, platforms evolve, and new platforms come into existence. All of this influences how people use and react to social media marketing, as well as how marketers are able to reach their audience.

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It is more important than ever before for marketers to understand and stay ahead of the curve when it comes to social media. Doing so ensures you have the right tools at your disposal, an up-to-date strategy,…

How to get 1,000 emails addresses in 3 weeks with Facebook Groups

I’ve been watching Facebook marketing groups for quite some time. I’m amazed at both the supportiveness of these communities and also the engagement. If you check out Mark Zuckerberg’s Facebook profile, some of his more recent posts such as the first ever Facebook Communities Summit and announcement of Facebook’s quarterly results make it clear they can see the value in these groups and want to develop this area more. This year Facebook introduced some interesting features to groups. Here’s a quick overview: Linking Pages: linking your Facebook page with a group is a big one that many have been waiting for. All you need to do is add the ‘Groups’ tab…