Grow your e-commerce sales using RFM analysis - an undervalued online retail marketing technique

We can all agree that conversion rate optimization is one of the most creative and efficient marketing techniques for designing an on-site experience that will amaze customers. Yet even though CRO will help you rectify your approach as you work to align marketing goals with customer’s needs, there is one important aspect to consider: conversion rate optimization is often used in the wrong way. As a marketer or e-commerce website owner, your main goal shouldn’t be only to improve key metrics such as conversion rate, bounce rate, average order value, revenue, etc. These represent a direct consequence, the effects of how you treat your customers and how you communicate with them. You should also optimize to create long-term relationships with customers that have chosen your products and services from the crowded e-commerce market. The…

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