Save up to 50% on annual marketing training memberships

Personification

Evaluating technology options for innovation in marketing - do you know your Hype Cycles?

If you're involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organization. In this article, we compare different examples of Gartner's well-established Hype Cycle tools which serve to highlight the adoption of new technology services within marketing technology. You'll see we have updated the post for different years, so you can see how technology trends have changed as techniques like content marketing and personalization have moved along the Hype Cycle. [si_guide_block id="84595" title="Download Free resource –Integrated marketing megatrends" description="Learn about the 10 megatrends that have already helped leading companies future-proof their strategies by ensuring all aspects of marketing are integrated."/]

The latest digital marketing Hype Cycle

In August 2019 Gartner published their latest digital marketing and advertising Hype Cycle including their…