Marketing using Virtual and Augmented Reality

Marketing using augmented and virtual reality allows brands to craft experiences, engage consumers and encourage conversions in interesting ways.

• More than ever, marketing is being driven by the wants and needs of the customer. As new technology becomes available, customers want brands to deliver experiences that use it.
• This means it is important that marketers keep pace with new advances in order to meet customer expectations and deliver the best possible experiences.
• When you consider the fact that these technologies are already disrupting sectors, failing to utilize them could leave you lagging behind your competition.

Virtual Reality (VR) for marketing

• VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services.
• As well as promoting existing products, you can also use VR to showcase development. This will help to get customers invested in what you are creating - as well as give you a source of feedback.
• Most importantly, VR changes the dynamic between brands and consumers. Rather than using ad blockers or clicking out of ads as quickly as possible, people seek out VR brand experiences. Here, your consumers come to you, rather than you needing to attract them.

Augmented Reality (AR) for marketing

• Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices.
• AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices.
• Brands can use AR to allow consumers to try products before they buy them, with augmented shopping experiences becoming increasingly popular. From testing makeup to test driving a possible new car!