Is your IT/High Tech business competing online?

With so much competition, you need to stand out

  • Digital disruption has accelerated innovations such as marketing using virtual and augmented reality.
  • You need to be visible to existing and your future potential customers, instill trust in your IT/high tech brand, and once converted, engage them to retain them and promote advocacy.

The RACE Growth Process is a tried-and-tested methodology to support the growth of IT/High Tech businesses.

  • Apply a planned approach to your IT/high tech company's marketing to rapidly review, find opportunities, build a high-performing team and develop your marketing strategy to reach, acquire and engage more customers.
  • Smart Insights have marketing solutions for retailers of all sizes
Omnichannel customer lifecycle

Marketing using augmented and virtual reality allows brands to craft experiences, engage consumers and encourage conversions in interesting ways.

  • More than ever, marketing is being driven by the wants and needs of the customer. As new technology becomes available, customers want brands to deliver experiences that use it.
  • This means it is important that marketers keep pace with new advances in order to meet customer expectations and deliver the best possible experiences.
  • When you consider the fact that these technologies are already disrupting sectors, failing to utilize them could leave you lagging behind your competition.
Mainstream adoption of VR and AR
Virtual Reality (VR) for marketing
  • VR marketing allows companies to bridge the gap between experience and action. You can use VR to offer a digital experience in place of a physical one, which can promote products and services.
  • As well as promoting existing products, you can also use VR to showcase development. This will help to get customers invested in what you are creating - as well as give you a source of feedback.
  • Most importantly, VR changes the dynamic between brands and consumers. Rather than using ad blockers or clicking out of ads as quickly as possible, people seek out VR brand experiences. Here, your consumers come to you, rather than you needing to attract them.
Augmented Reality (AR) for marketing
  • Augmented reality (AR) is an emerging trend in marketing and sales strategies. It allows brands to give customers unique experiences with the convenience of tapping into their mobile devices.
  • AR gives you another tool when it comes to driving sales and enhancing brand value through mobile devices.
  • Brands can use AR to allow consumers to try products before they buy them, with augmented shopping experiences becoming increasingly popular. From testing makeup to test driving a possible new car!
Benefits of AR in retail

Our recommended omnichannel marketing tools for IT/high tech businesses

Structure a plan using the RACE Framework
  • Learn how to structure a comprehensive omnichannel marketing plan, using the Smart Insights RACE planning framework
Define content marketing strategy
  • Learn how to develop a content marketing strategy using our content analysis and planning tools
Define digital value proposition
  • Learn how to craft a powerful Digital Value Proposition (DVP) and how this differs from a brand proposition

3 of the most important marketing trends shaping the travel sector in 2017

It is estimated that during 2016, total retail travel sales across the globe will reach $22.049 trillion, up 6.0% from the previous year. According to Statista, by 2019, the online travel industry is forecasted to grow to 762 billion U.S. dollars. Today, the majority of people use different websites during the travel purchase journey, either to find information about a destination, read reviews or to book travel online. August 2016 research published by the Association of British Travel Agents (ABTA) found that 76% of UK internet users had booked holidays digitally in the past 12 months. In the US, Emarketer estimates that 52% of travel bookers use online platforms to make their bookings. That makes digital marketing techniques like SEO, UX and Social Media Marketing absolutely critical to success in the travel industry. Keeping up with the…

Virtual Reality and Augmented Reality will transform from interesting gimmick to core marketing channel

Virtual and Augmented reality tech has already started to make waves in the world of marketing, but you ain't seen nothing yet! According to research conducted by Goldman Sachs, the market for VR and AR tech is set to explode in size, reaching a combined $35 billion worth of revenue by 2025. This may sound like a long way off, but it's only 8 years away- which will go quicker than you think! For marketers the really juicy segments in the chart are the retail, video entertainment and live events sections, which combined account for more than eight and a half billion dollars in predicted market size. There are a myriad of ways this kind of technology will prove a boon for marketers in all sorts of different industries - augmented reality dressing rooms for retail, showing prospects around a…

Travel, retail and brand examples of marketing with the new virtual reality headset

You will know that the Oculus Rift is one of the hot technologies for 2015. It came to prominence in March this year when Mark Zuckerberg announced Facebook's acquisition of the VR platform explaining that, as he sees it, it is much more than a new gaming platform. 'This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures'. While no consumer launch date has been set yet, Oculus Rift Dev Kit 2, a developer version with headset has recently started shipping and it is expected to be released in 2015 with a price in the range of $200 to $300. At this price it seems inevitable…
Not long ago, virtual reality was the futurists' "mot du jour" before the underwhelming takeup of VR gloves, headsets and Second Life. Now, in 2009, I'm sure you've noticed, augmented reality featuring widely in the media. So as an update to for the next editions of my books,  this post gives a definition and showcases some examples. I'd love to hear about other examples too - particularly where AR is being used for web marketing. Definition of augmented reality marketing It's tricky to define AR since it's new and has many different applications and feedback mechanisms from data capture to user. But here's the one sentence definition of how I see it used in commercial web context - please put me straight! Augmented reality blends real-world digital data capture typically with a digital camera in a webcam or mobile phone to create a browser-based digital representation or experience mimicking that of the real-world Examples always work…