Don't limit your SaaS brand - the do's and don'ts of international SEO
We live in a world of nearly 200 countries and thousands of different languages, so why should your SaaS company limit itself just to English speakers or a North American audience? Asking this question, many SaaS companies will embark on a journey to expand their international visibility, only to realize that international SEO can be a strange beast. “If you build it, they will come,” does not apply if no one can find what you have built.
Brands can find greater success within international markets if they understand how search engines, like Google index, retrieve websites for international audiences. With this understanding, your SaaS company can build a strategic approach to capturing international traffic by following international SEO best practices.
So, start studying abroad — no passport needed!…