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How influencer and affiliate marketing can work in tandem to win you more loyal customers

In life and in marketing, it’s always tempting to create dichotomies: those who like piña coladas and getting caught in the rain and those who don’t, for example. But times have changed, and technology has fundamentally transformed how we consume information and make decisions. Even Jimmy Buffett isn’t taking out personal ads in the newspaper anymore, just as consumers are no longer waiting for brands to give them the information they want. Instead, people have access to instant information at the click of a button. Through social media, they can also post to large followings, whip up their own movements, and educate themselves — all before reaching out to brands. These changes mean marketers need to constantly think about how to engage and connect with consumers. Plus, they need to avoid false dichotomies when it comes to prioritizing who can…

Your influencers need to be able to effectively represent your brand

Influencer marketing is more than a passing craze for brands. According to a recent eMarketer survey, 84 percent of marketers said they have an influencer campaign in the works that would launch within a year. When utilized correctly, influencers can help companies achieve immense returns without heavy startup investments. For every dollar companies spend on influencer marketing, they see $6.50 in revenue, according to another recent poll conducted by Tomoson. That doesn’t mean brands can simply throw money at an influencer, sit back, and watch the profits pile up, though. To execute a successful influencer marketing strategy, you have to understand how to identify effective influencers and make the most of their talents.

What Makes a Good Influencer?

When brands think about partnering with influencers, they usually think about macro influencers — big celebrities with millions of followers — not those micro influencers who have 10,000…

Practical ideas and tools to improve influencer marketing

Ever wondered why Dr. Phil bears an influence over its audience? The simple answer is because he was able to impose his knowledge and expertise in psychology through an effective medium. There may be better doctors than Dr. Phil. However, the fact that he was featured on Oprah, whose show reaches out to millions of viewers on a regular basis, gives him an edge over other practitioners. As more people hear his advice to his patients and the fact that Oprah vouches for his expertise quickly made him an influential psychologist.

The anatomy of influence

There are lots of things marketers can learn from Dr. Phil as an example of influencer marketing. Being knowledgeable about a particular subject does not automatically make you an online thought leader. Moreover, writing comprehensive and high-quality posts about your…

In a survey by eMarketer, 84% of marketers said they would launch at least one influencer campaign within the next twelve months.

It’s no secret that the world of marketing has been somewhat flipped on its head in the last few years. What with the vast inbound advancements in social media, growing dominance of online content and ever-increasing desire of brands to be seen as approachable personas, marketing professionals have had to change and adapt faster than ever before. However, there is one group that has ridden this wave of change better than any other, and has subsequently found itself at the very top of the inbound marketing pile: influencers. Using influencers in your marketing strategy can often seem daunting and expensive, with no guarantee of success. What follows is an exploration of this prominent trend, what we can learn from it, and how best it can be implemented for 2017.

What is…

Only a very small, highly targeted portion of your customer base is powerful enough to be influential: Here is how to find them

For decades, advertisers and marketers have clearly understood that word of mouth is one of the highest returning forms of exposure you can invest in. However, that doesn’t make the challenge of identifying and leveraging brand influencers any easier.

The hardest aspect of maximizing word of mouth in the age of social media is discovering who they are and how to best utilize them in a way that’s fair to all parties involved.

Top Characteristics of Brand Influencers 

Not every customer is a brand influencer. Even some of those customers who share your content wouldn’t be considered brand influencers. Only a very small, highly targeted portion of your customer…