A review of process and tools available for online competitor analysis

Although we know it’s important to analyse how your own website is performing in terms of visitor numbers, customer demographics and conversion rate, we should remember that it's important to look outwards too. Competitive intelligence analysis can tell you how you are performing relative to your competitors and provide some insight into their visitor numbers, audience plus marketing and search strategies. Effective competitor intelligence analysis can provide real actionable insights that just aren’t possible using standard web analytics tools such as Site Catalyst, Google Analytics or Webtrends. By understanding more clearly as to what your competitors are doing, you can make more insightful decisions about what to do with your online marketing activities.

Key benefits of conducting online competitive analysis

You can apply competitive intelligence analysis allows you to gain insight on: Competitor activity -gain insight into the activities and tactics of your competitors. Questions that…