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What benefits might deeper, actionable, aspect-based sentiment analysis offer for your marketing strategy and planning?

I have recently attended the Social Data Summit, which gathered prominent speakers from leading brands and organizations to discuss the latest developments in digital insights, social listening, and sentiment analysis. The first speaker Dr. Jillian Nay, a founder of the Social Intelligence Lab, challenged the audience with her presentation “Social Data Intelligence is a Mess! Let’s Fix It”. Jillian highlighted some major challenges facing the social intelligence industry that need to be addressed such as lack of standards, transparency & accountability, insufficient support for social media intelligence roles, limitation of current tools, depreciation of social networks APIs, but also acknowledged exciting progress that industry is…

Learn How to Boost Your Marketing Return on Investment Performance by Tracking Competitor Prices and Assortments

Ecommerce businesses face very strong competition due to the fact that SMEs have entered into the online world almost as quickly as the biggest companies, such as Amazon or Alibaba, resulting in the existence of millions of e-commerce companies. This great competition is not just focused on who sells something, but also on the earliest stages of the buying process, like getting customer attention when they are just looking for information prior to buying. Ecommerce competition is one of the best examples of Porter’s framework, since online buying decisions depend on many factors that are hard to control.  In this article, we will explain how pricing affects ecommerce competition and show how to become more competitive by getting smarter about it, in order to boost the ROI your marketing efforts, so you can attract and keep…

A review of process and tools available for online competitor analysis

Although we know it’s important to analyse how your own website is performing in terms of visitor numbers, customer demographics and conversion rate, we should remember that it's important to look outwards too. Competitive intelligence analysis can tell you how you are performing relative to your competitors and provide some insight into their visitor numbers, audience plus marketing and search strategies. Effective competitor intelligence analysis can provide real actionable insights that just aren’t possible using standard web analytics tools such as Site Catalyst, Google Analytics or Webtrends. By understanding more clearly as to what your competitors are doing, you can make more insightful decisions about what to do with your online marketing activities.

Key benefits of conducting online competitive analysis

You can apply competitive intelligence analysis allows you to gain insight on: Competitor activity -gain insight into the activities and tactics of your competitors. Questions that…