Examples of essential questions to ask when structuring a digital marketing audit
Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by identifying priorities you need to act on to get better results.
Knowing where to start and what to include can be difficult since although you may have your own area of expertise such as search, social media or business, you may not know about other topics. In this article, we’ll provide a comprehensive checklist you can use for your business based on the Smart Insights RACE Digital marketing framework. Each of the five parts of RACE is broken down into five to give a comprehensive evaluation of digital marketing for which I outline questions in this post.
I developed this framework…
Using capability maturity models to audit your digital maturity and set targets to improve digital marketing effectiveness
We've been adding to our visual tools to help all members assess how well their businesses are adapting to using digital media and technology and to set targets to improve their results from digital marketing.
We have collected these visuals together in a single download so that you can easily review them and print the most relevant for you. We've designed them So members can use them for different scales of business and roles. There are more than 10 templates which cover:
Digital marketing for small and medium businesses using our RACE framework
Digital transformation for larger businesses
Digital channel marketing activities including SEO, Social media, email and content marketing
You can see one example, which I designed for reviewing digital marketing effectiveness with senior leaders in small and medium or larger businesses. The other templates…