A comprehensive checklist for auditing different customer data types in a CRM or Email marketing system
In today’s world of ever-increasing data availability, volume and variety the challenge to know which data is valuable to you is a key step in starting to build a marketing solution. An often-cited response is that ‘all data is important’ and this may be true, but to help decide which elements are critical in the initial stages of building your solution a method to identify at the value of each type of customer data is key.
In this post, I will look at how to audit customer data based on its type and value. The examples will show why it's important to be selective when reviewing customer data in CRM and Email marketing.
Over numerous implementations of Marketing Database solutions, I have seen many types…
Interview: Itamar Ben Hemo, CEO of Rivery
One of the many recurring questions we get asked at Smart Insights and in our member's Facebook group is, is there one platform that tracks and manages all ads and content across various distribution channels?
Monitoring performance of campaigns all in one place is a burning desire for many marketers - the idea being that it's much simpler than having separate tools. Our essential digital marketing tools wheel highlights the different options available across the Smart Insights RACE framework to help you review where you could make better use of these tools across the customer lifecycle.
A new data consolidation platform, Rivery, has launched a tool that collects data from all sources, including advertising, social, Google, email, internal data etc.) so it can then be streamlined and manipulated from a single source.
We spoke to CEO…