Apply behavioral psychology to your web design to boost your conversion rateGetting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a determinant of whether the website is a success on the market.
[si_guide_block id="5686" title="Download Premium Resource – Improving Results from your website: 7 steps guide" description="Use a structured review to increase leads, sales and satisfaction from your site."/]The principles of psychology employed in general marketing are the same ones employed in UX and web design. The following are some of the psychological principles that work in marketing. Use of research in social psychology is important. It explains the reasons why consumers sometimes do the opposite of what is expected of them.