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Behavioural economics

Apply behavioral psychology to your web design to boost your conversion rate

Getting people to choose something over another has more to do with psychology than anything else. When the principles of psychology have been understood, they may be integrated in UX and website design. If they are integrated well, they end up becoming a determinant of whether the website is a success on the market.

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The principles of psychology employed in general marketing are the same ones employed in UX and web design. The following are some of the psychological principles that work in marketing. Use of research in social psychology is important. It explains the reasons why consumers sometimes do the opposite of what is expected of them.

Users Prefer Substance Over Beauty

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Neuroscience reveals how you can nudge your customers into converting

Dr. David Lewis, neuroscientist and author of The Brain Sell, delivered a fascinating keynote speech about customers’ brains when they buy at Ecommerce Conversion World 2017 in March. Here are 3 fascinating insights about your customers and suggestions on how to apply them to your website to increase conversion rates.

Fact 1: People Notice What's Different (or the Same!)

While this may sound contradictory, Dr. Lewis suggests that there are actually 4 factors that make a person stand out in a crowd. There’s something inherently different about the person, such as exceptional beauty or a striking feature The person has made themselves look different, such as with tattoos or colored hair The person looks familiar to you, like someone you know in real-life or from a film It’s someone you’re specifically looking for …

A look at marketing through the lens of economics

I wouldn't call Mark Ritson a hero of mine, that'd be far too lame and I'm sure he'd laugh at me if he found out. But I think he makes some rather important points and I tend to sit up and listen whenever he has something to say. Recently he has been bemoaning the 'tactification of marketing', which I think is an important enough issue to warrant making up the word 'tactification'. Marketers are increasingly distracted by the latest 'shiny object', and go chasing after it. This leaves them with less time, inclination and ability to sit down and think long and hard about the things which really make marketing campaigns successful; proper research, segmentation, positioning and strategy. The result is to dumb down the discipline and open the door to a whole host of people who are great communicators to call themselves…

5 powerful nudges that influence human behaviour

Consider the following puzzle: A bat and ball cost £1.10. The bat costs one pound more than the ball. How much does the ball cost? The number that many people arrive at is 10p, dividing up £1.10 neatly into £1 and 10 pence. However, the correct answer is 5p (if the ball costs 10p then the total cost will be £1.20 - 10p for the ball and £1.10 for the bat). Now consider another question: How many animals of each kind did Moses take into the ark? This question is commonly referred to as the ‘Moses Illusion’. Moses took no animals into the ark; Noah did. The incorrect answers many people give to these questions offers just a glimpse into the overwhelming evidence that indicates that one of the underlying assumptions of social science, that humans are generally rational and their thinking normally sound, is flawed. Many of us believe that we know…