Using TF*IDF for keyword research, to assess your Term Weight and improve your SEO
Keyword Density is a term frowned upon, and right it should be! It was used in such a way that the content wouldn’t look natural, as you keep reading the same word over and over again. At the time however, the Google algorithms weren’t as complex as they are today, so you could get away with it and not be penalised as badly. Meaning it once was the most main ranking factor for websites. However, these times have changed considerably as now KD is recognised as a minor factor in the rankings because the overuse of a keyword is better known as keyword stuffing which would you will be penalised for!
OnPage.org has invented a new tool for keyword research and to help towards a new method for relevant content creation based around TF*IDF. If you don't know TF*IDF, Google has been…
New trends in the Mobile Internet space are changing the game quickly
Mobile devices and their use in our daily lives are changing the game for developers and marketers alike, and it is happening a lot quicker than we think. The mobile space has been gaining serious interest as it has grown in popularity over the years. We are already seeing Internet giants like Facebook, Google, and Apple investing heavily in the mobile market. They are competing to be the new leaders in the online mobile niche. There is plenty of opportunity for everyone here. As more and more people are becoming more accustomed to using their mobile device to access the Internet throughout their daily lives, it is opening up new doors for companies to spread into and develop new technologies that can be used by them. It is clear that the mobile space is on the verge of exploding…
Comparison of time spent with media against advertising investment shows a gap in the mobile market.
For many years IAB ad spend statistics showed that there was a gulf between the time consumers spend online, against Internet advertising investment to reach and persuade these consumers.
These latest stats comparing ad spend vs time spent in media for traditional and digital media shows that in 'digitally mature' markets such as the US, this is no longer the case.
We can see that the percent of Internet ad spend (23%) is now greater than time spent (22%). Yet if we drill down to look at the ever-increasing time spent using mobile devices to consume media a very different picture emerges with just 12% of Internet ad spend on mobile compared to 25% of Internet media consumption on…
How to use LSI keywords to boost your SEO
Back in the day, Google determined relevancy of an article mostly based on keyword density. In other words, the more you use a certain keyword in an article the better your rankings are. This method came to be known as keyword stuffing. As you can imagine, such SEO strategy led to the creation of some pieces of content that were virtually unreadable by a human eye, not to mention they were completely useless.
Of course, given that Google search engine is primarily concerned with finding the best content which can provide valuable information to the end user, keyword stuffing became quite a problem. So, in order to remedy the issue, Google started implementing LSI keywords instead.
What are LSI keywords?
LSI stands for latent semantic indexing. In short, LSI keywords are words that are semantically linked to your main keywords without directly…
Voice-related commands have risen 35x since launch of iPhone
The SEO industry exists because ranking highly in Google search is incredibly valuable. Google makes an incredible 70 billion from PPC each year, based on people paying to appear at the top of SERPs in AdWords. The whole industry is built around ranking for keywords which people search. Traditionally, these searches were made via keyboards, whether on a desktop or on a mobile device. But this is starting to change, with the rise of voice recognition assistants such as Google Voice Search, Siri or Cortana people are increasingly searching the web by just opening their mouth. This will inevitably have a massive impact on how people search and the way they structure the keywords which they use to access information. The chart below shows the rise of people using terms associated with voice-recognition commands.
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Here is a breakdown of the most expensive keywords across some of the major industries.
Last year Google earned a staggering $67.39bn (97% of their revenue ) through their online pay-per-click advertising and with this set to increase this year, let's have a look at the keywords helping to reach this outrageous total.
Perhaps understandably, the most expensive keywords come from the legal sector. With some of the huge fees involved in certain cases, firms clearly see value in bidding serious money in the hope of landing their next prospective clients.
The highest cost per click on the list is "Best Mesothelioma Lawyer", which at $935.71 a click generates leads from Asbestos related incidents. This does seem an insane amount of money to fork out for a click, not even a guaranteed conversion, but considering the average mesothelioma settlement is usually in excess of…
How to rank well on competitive keywords
SEO is one of the most cost effective ways to generate business. By ranking atop search engines for their target keywords, businesses can generate traffic and increase the chances of visitors buying their products and services,and build awareness of their brands. The best thing about this tactic is how affordable it is – if done correctly, SEO can produce big rewards for relatively a small investment.
However, with the growth of digital marketing throughout the years, SEO has become a common tactic that most businesses employ. Competitors in the legal, real estate, pharmaceutical, and accountancy industry, acknowledged as some of the most cutthroat industries, have smartened up and learned how to leverage SEO to attract customers and hike up sales. It has reached a point that ranking on the very first page of Google can take years, if at all.
Even if business owners have applied all…
There's no magic formula for going viral, but there are ways to boost your chances.
You’ve heard the success stories: A brand creates content that takes off unexpectedly and elevates its reach and influence dramatically.
So how do you make it happen for yourself? There’s not a magic formula, but there are steps marketers can take to increase the chances of virality.
My team at Alexa analyzed a series of websites that had posts take off like wildfire. We chose the sites we did because the publish date for the viral posts directly corresponded to a rise in the hosting site’s traffic numbers. We used Alexa's competitive intelligence tool to analyze each website’s traffic, global rank, and reach.
Analysis of Mic.com
Amy Poehler – described by one journalist as a “media darling and all-around-awesome lady” – is something of a feminist icon. It’s no surprise that millennials are enamored with the…
Showing the variation in the decision process within different international markets
Luxury brands are on an upwards trajectory, with a recent McKinsey report showing that online sales are expected to double in the next 5 years – from the 6% to 12% in 2020, before tripling in 2025 to 18%. It's easy to see that the world of digital is currently, and will continue to impact the luxury goods market.
McKinsey discussed the impact of Digital on the Luxury goods market and unearthed some interesting data about how the buying process differs between different countries. When intending to make a luxury purchase, we automatically default to thinking about pre-selected brands, of which 75% of the purchases will come from. Once deciding upon the brands, customers will have multiple touchpoints, or interactions, with brands before making the final decision to purchase.
On…
Our summary of the wide number of changes to Google AdWords and Analytics announced at the Google Performance Summit.
Value: [rating=5] (Webmasters, Account Managers, SEM Professionals, PPC Professionals)
Recommended links: Google Analytics blog & Google AdWords Blog
Yesterday (24th May 2016) Google announced a whole host of changes to their AdWords and Analytics platforms, citing the shift in mobile as the reason.
"The shift to mobile is no longer a change on the horizon. It’s here."
During the Google Performance Summit, the likes of Jerry Dischler (VP for Search Ads) & Brad Bender (VP for Display & Video Ads) talk through the steps and the processes involved in the decisions behind the changes. Skip to around the 27 minutes to get into the nitty gritty.
For the sake of not making this article too confusing I'm going to split the changes up into two sections:
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