Certifications that will tell you if App designers are worth their salt
Finding a mobile application developer has never been easier. All it takes is a quick search on a freelance website to find hundreds of app designers who are ready to take on your project at a budget-friendly price. Oh, – if only life was that easy.
Out of those hundreds of potential candidates, only a handful actually have the qualifications and experience to build a fluid app that works well across multiple operating systems.
Don’t trust your project to a low-cost amateur; you’ll almost certainly wind up wasting your time and money. Instead, look for a developer who has the certifications that match your needs. Let’s take a look at some of the most sought-after certs, and why they’re so important:
App Certifications That Convey Talent, Experience and Reliability
Information technology is…
Benchmark your use of B2B automation to find out the most effective techniques
Given that Marketing Automation is now an established technique, business-to-business marketers know the power of using marketing automation to send more relevant communications to nurture leads while also saving costs and time.
The rise of marketing automation has been extremely rapid, so in our latest research survey on the effectiveness of B2B Marketing Automation we're keen to see how your efforts are turning into results. If you work in B2B marketing - Take our Survey and get a free report.
To help identify changing practices, we're doing a re-run of the survey which we did last year and we would be grateful for your input this time around also. Last year we saw that many businesses are at an early stage in using Marketing Automation and are interested to see how this and the marketing automation techniques used have…
New report shows most effective attribution methods according marketers
What should be the top 3 priorities for people working in analytics for marketing?
Attribution, Attribution, Attribution. Without attribution, what's the point of measuring anything? You might be able to say traffic is up, or traffic is down, but you won't have the slightest idea why, or what to do to change it.
But attribution isn't easy, it takes a lot of knowledge and some clever tech to get it right. For those looking at improving their existing attribution methods, it is helpful to know what top marketers find the most effective way of achieving accurate attribution.
A new report from AdRoll can go some way to providing the answers. By asking a mix of client-side marketing professionals and agency marketers (75% in-company, 25 % agency) in the UK, France, and Germany, they discovered what types of attribution marketers found the most effective.
Algorithmic came top of…
See the explosive growth of mobile in real time
Because of the massive shift towards mobile over the past few years, it's difficult to overstate it's importance to marketers. This Infographic shows how online users are spending their time and highlights the scale of the trend towards mobile. To create it we analyzed raw internet traffic statistics, to provide users with analytics to reflect average day-to-day usage trends. From the number of tweets sent from mobile devices to number of people accessing Facebook to even the number of Snapchat photos uploaded on an hourly basis. Here are some ways the stats presented here could help you:
Effective Targeting
Let’s say you are looking at the most appropriate launch pad for your product, you can use some of the crucial data that the infographic provides, such as:
Every hour 159,817 products are purchased on mobile devices from Amazon marketplace sellers
Alibaba generates 542,237 in mobile ad revenues
…
2016 has been an exciting year in the world of search engine optimization and social media marketing - what are the main developments to inform your marketing?
The two fields of social media and search are constantly evolving, with plenty of changes that prompt shifts in consumer and marketer behavior.
In order to succeed, you should adapt to these changes and employ the latest and most effective strategies.
The following are 15 social media and search engine marketing trends in 2016 and what you should do to stay ahead of the curve:
1. Mobile optimization is a must.
Last year, mobile generated more traffic than desktop and laptop search. With virtually everyone using their smartphone or tablet to find information online, it goes without saying that business owners must cater to the needs of their mobile audience to generate leads and increase conversions.
If your website still isn’t optimized for mobile, then you risk losing out…
How to use the 4Cs to refine your value proposition
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book ‘Foundations of Marketing’ (2009). Once a business has segmented its marketing and identified the target audience, the next stage is to position the business. To successfully achieve this, the 4Cs is a useful tool to create a positioning statement or to build an online value proposition.
What are the 4Cs?
The 4Cs are designed to help you think about your value proposition.
To understand how this works in practice, I’ve looked at four well-known companies and what’s interesting is that their slogans all meet the rules of Clarity, Credibility and Consistency. The Competitiveness element is less clear. And I am not sure how you would convey competitiveness…
Western countries will see huge increase in the number of connected devices per person
New data forecasts show how the number of connected devices is set to explode, approximately doubling the rate seen in 2014 in just three more years. Interestingly, it is the areas that already have the most connected devices which will see the biggest increase.
North America, which leads the world in connected devices per person is set to have over 11 connected devices per person on average by 2019. This mean a typical family home with four people in may have 44 connected devices!
All these connected devices will be creating data, and lots of it. This raises privacy concerns, but also the possibility of understanding customers far better than we do now. Would you want your Smart fridge to tell advertisers that you are out of Yogurt, so all…
New 'SimilarTech' service promises to help marketers compare martech stacks
We love any tool which helps marketers do their jobs better, which is why we created an infographic breaking down 150 of the best marketing tools into 30 different categories. But we aren't the only ones. Some of the folks at SimilarWeb also looked at how to help marketers decide on what marketing tools to use, and came up with a clever new service which they've dubbed 'SimilarTech'. We chatted to Daniel Buchuk, SimilarTech's head of brand and strategy about their new feature, what inspired it and how it works.
As someone involved in the marketing technology industry, what did you make of Scott Brinker’s latest Martech graphic?
Scott Brinker's market landscape graph is testament to the extraordinary evolution of this industry, featuring featured 350…
A good relationship with your agency is key to creating solutions to your marketing efforts, both yourself and the agency are happy with.
As an extension of yesterday's post, today we are looking at the top challenges of working with an agency.
The work comes from Clutch who surveyed 500 respondents all of whom work in companies with over 500+ employees for their 2016 Enterprise Marketing Survey. They asked marketers, "What is the biggest challenge of working with an outside agency?”.
Unsurprisingly "communication" came top of the list, with 18% if respondents claiming it to be the toughest thing about working with an agency. Whether there is a lack of, or complete miscommunication, it is something that has to work for a successful business relationship. On the agencies behalf, it can be tough to juggle multiple clients emails and phone calls, whilst…
A true omnichannel strategy makes the most of offline not just online
Consider the main ingredients to a sale when a customer is in your place of business. You have product placements that suggest what a customer should buy, education on the products and services you are selling, the ability to experience your brand firsthand, and most important, people available to educate buyers and make a sale. All these make up the customer experience, and digital is just another component.
Clearly, bricks-and-mortar businesses that aren’t yet capitalizing on their digital channels were successful before the internet took over their industries. There are reasons for that success, and those can give you an edge over your internet-born competitors.
Digitizing Your Offline Strategy
A successful online strategy shouldn’t be a matter of abandoning old tactics and replacing them with a trend. It should…
