Chart of the Day: After all your hard work creating your email, do you know if it arrived at its correct destination?
Firstly, let's make sure we know exactly what deliverability is.
If our marketing email arrives in the subscribers' inbox, that is a successful delivery. However many things could affect our emails deliverability, like Internet Service Providers (ISPs), bounces, spam issues to name a few.
In today's chart, the question asked, "How do you monitor and improve deliverability?" It is good to see that the majority do monitor it in some form. 37% test messages for the spam score and optimize before sending. Although still, 28% say they do nothing.
You need to monitor your deliverability. For example, if you are having high bounce rates, it could mean your domain is on a blacklist somewhere. And ISPs take notice of reputable blacklists like SpamCop.
With deliverability, you don't want to be complacent.…
Facebook is no longer all about B2C
The received wisdom in digital marketing circles has always been that Facebook is great for B2C marketing - and stalking old schoolmates - but not really worth the effort for B2B. This attitude is based on the assumption that the majority of people don’t want to see, much less share and engage with, work-related content on Facebook. After all, it’s where most of us go to blow off steam, watch cat videos, and catch up with friends.
Consequently, most marketers choose instead to focus their efforts on platforms like LinkedIn and Twitter - but they’re missing a trick. In a recent survey of B2B marketers, almost three-fifths of respondents reported that Facebook ads delivered the best ROI of any platform.
If 2016 has taught us anything, it’s that the received wisdom can’t always be trusted.…
If your app marketing is reliant on a single channel, then you are setting it up to fail
When you develop a new app, all your focus on is how great your app is. But most of the developers forget that once the app is developed you need to have the right marketing strategy in place in order to reach your potential customers. This is the time when you need to decide if you are going to focus on a single marketing channel to promote your app or apply a 360 degree approach. This article will explain you why it’s important to exploit multiple channels for your marketing efforts, but before that let’s get to know what is Single and Multi channel marketing.
What is Single Channel Marketing?
Single channel marketing tends to focus on one type of marketing activity. Let’s say if you want to get more downloads for your app, you are…
Your website must convey your value proposition. Here's how to do it.
Web design and online marketing have gotten more complicated than ever before – it’s possible now to add all kinds of bells and whistles to your site, and there are lots of buzzwords about what your site needs to do to engage visitors and capture email addresses and generate leads. But too many company websites are losing sight of what is truly most important about their site’s design and content – showing people WHY they should care and “What’s in it for me” from the customer’s perspective. Simply put: too many company websites don’t really illustrate a value proposition.
Next time you redesign your website, take some time to ask yourself some big-picture questions to make sure your website really has a compelling case for why people should buy from you.
Here are a few questions that your website needs…
Chart of the Day: What is the most popular type of email marketing communication?
In email marketing, there are so many different ways to communicate with your client. But which are the most popular? And if they are popular, does that mean they are correct?
In today's chart, it is unsurprising that most use newsletters at 74%. This is a simple way of keeping clients up to date with news or content and has been an email marketing standard for many years. However, some simple additions to your communications strategy could make dramatic differences. For instance, having a multi-step automation for new subscribers/customers, reactivation emails and automated triggers through a client's lifecycle require a bit maintenance, but only 26%, 10% and 18% of the users surveyed actually use these in their strategy.
It's always good to know what others are doing in…
Is your marketing automation set up to upsell as well as focus on ROI?
Everything your business does should focus on surpassing your revenue goal. Are you really doing enough to reach that point?
Smart digital marketing doesn’t just sell products; it convinces customers to add to their purchases through accessories or higher quality (and incidentally, higher priced) items. This is a tactic known in e-commerce as the upsell.
Upsells are highly useful for attaining business goals. They help with revenue, obviously but they can accomplish a much more worthy task than that: namely, securing the loyal customer.
When you sell a customer a core product, he or she usually makes the purchase based on factors other than your brand. Maybe the purchase occurred because the item had the best price, or you offered free shipping. That single purchase doesn’t create a loyal customer by itself.
Arranging an upsell, on the other hand, raises the…
Chart of the Day: We all know we should send targeted email marketing - so why aren't we?
"Good advice is always certain to be ignored, but that’s no reason not to give it."
― Agatha Christie
From being young we are given good advice like, "don't eat mud", "fire is hot" or "don't eat too many sweets". I don't know about you, but I still ate mud, burnt my finger and binged on sherbert. Now we are adults, we are still given advice and email marketing is no different. We know that targeted marketing has a better Return on Investment (ROI) and engagement rate, but why don't we all do it?
In the below chart, we see that a plurality of companies across almost all industries still have no targeting and everyone gets the same message. Publishing and media seem to be the worst, at 56%. Whereas Online Advertising Network has 28% using…
Hyper-personalisation is the future of email marketing
It’s well known that anything that’s tailored fits better. Be that a three-piece suit or your communications with your customers, in fact, companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle.
“Companies who send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle. – Lenskold and Pedowitz Groups”
Today, we’re going to give you a smart insight into how one of our customers, a domain name reseller sends automated cross sales emails to their customers by making use of dynamic segments and content.
Problem: Our customer had the business need of cross-selling related domain names after a customer had purchased a specific domain name.
Opportunity: Use advanced segment definitions to optimize…
10 Delightful Email Design Trends to Flatter Your Subscribers
You've got mail! The design is quirky, colors bright and beautiful, and there’s an oh-so-amazing GIF. You love it at first sight!
Psychologists have researched to find out that we take 1/10th of a second to form an impression, and only a long term experience is capable of altering it.
So the point is… YOUR EMAILS MUST HAVE THE WOW FACTOR.
People love novelty, and more engaging the novelty, the merrier. Email marketers, the smart ones, have always gone with the flow, embracing new discoveries and paying heed to new age demands.
That's why I'm presenting some amazing email design trends that I feel will having a big impact this year.
Roll Out the Red Carpet for These Delightful Email Design Trends
Long live the GIF: How many GIF emails did we see in 2016? Countless. A GIF gives movement to a static image. And with…
How acknowledging your customers’ emotions helps Improve your customer experience and business performance
Every business would like to uncover the secret of the best customer experience. Customers have always run the business--no customers, no business--but this saying has never been more true than in the digital era. Brands that appeal to customers are those with added value, great features and an easy, frictionless experience--and we’re not talking about reduced prices here.
Here’s how most companies try to improve their customer experience: through surveys or market research, they find out what customers want or need and try to fulfill that need.
Sure, it’s important to understand what customers want and know how they want to be served, and to use this information to guide your strategy. That’s a basic business principle. The problem is that many companies have forgotten the basics--they forgot that emotions actually drive customer choices.
Customer experience is pivotal
There has been a…
