How to avoid the most common copywriting mistakes and convert more of your visitors

If your landing page isn't converting leads and your email campaigns don't bring in significant results, something might be wrong with your copy. Even if it's relatively easy to find talented writers these days, businesses are still making the same mistakes over and over again.

Check out our new Quick Win on how to write an effective sales letter or email.

Here are 5 copywriting mistakes you're probably making together with tips to help you fix them to deliver compelling copy for your product and boost your bottom line.

1. You don't really understand your audience

It's hard to address people you don't really know in your copy. How are you supposed to convince them to follow your call-to-action if you have no idea about their preferences, needs, or pain points? Before crafting your copy, you need to have a full…

10 useful tips for writing copy for businesses to increase the conversion rate of your website

B2B copywriting is a different ball game to B2C copy, but a lot of the same principles apply. If you're writing to appeal to other businesses, then you need to look into creating a cohesive strategy that really brings in the business. If you're looking to improve your ROI, here 10 tips that will get you started.

1. Review your analytics

Look at what's already on your website. What's the data that people are returning to again and again? What pages aren't being visited? You can get a great idea of what other businesses want by looking at your analytics. From this data, you can create a new strategy to draw them in.

2. Avoid the hard sell

The hard sell may have worked once upon a time, but nowadays it just doesn't fly. No one wants to…

What is event tracking and how you can use it to improve micro conversions and macro conversions

According to the definition given by Google: 'Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements and video plays are all examples of actions you might want to track as Events’. In plain English, for those of us who aren't coders, we can give this example: When we have a video in our site and once a user clicks the button for the video to play, an event will be triggered. At the same time, when this event is triggered you can see the result of this action on Google Analytics Events are then grouped in this report in the 'Behaviour' section of Google Analytics.

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How is cart abandonment and remarketing changing in 2017?

The global cart abandonment rate for Q1 2017 was 75.6%, down 1.2% from the previous quarter, which included the Christmas shopping season. 

This data is taken from more than 500 ecommerce sites and tracks abandonment rates across six key sectors. 

There is plenty of variance between the sectors studied, and it's interesting to see why. For example, while fashion site experience lower than average abandonment rates, at 68.3%, abandonment in the finance sector is much higher, at 83.6%. Travel sites also experience high abandonment rates, at 81.7%. 

Broadly speaking, the more complex the on-site experience and purchase process, the higher the abandonment rates. So, a fashion retailer with a simple checkout and relatively low-cost items will experience fewer drop outs than a travel site with more expensive products and longer forms to complete. 

We know…

How to better results from your content marketing

Content marketing has recently risen to a position of prominence within the industry. As the creator of what is viewed, liked and shared online, it is one of the prime movers of any brand or product. Filling up the voids around the all-important keywords, content adds substance to any marketing strategy and, therefore, it cannot be ignored. As content marketing has become essential, it has also reached a high degree of professionalization. Those who engage in it no longer dabble with words and information, but consciously create powerful cocktails of useful content and subtle advertising. The next 5 tips can be found in the arsenal of any efficient marketer.

1.    Content is re-shareable

One of the most time-consuming elements of content marketing is that it constantly requires unique and new content, even on topics that have been looked at and written about many times. While it should…

How you can get more bang for your buck on Google shopping

The truth is competing in Google Shopping is hard, but if you are a retailer it is fundamental to success online, considering that more advertising spend is now spent on Google Shopping than Google Search in the USA.

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There are 7 main strategies that you can implement to maximize your success on Google Shopping.

First, segment your campaigns by branded and non- branded search queries. You will find that performance will vary considerably between the two so it's important to change your bids…

Live chat is a key tool in your CRO arsenal

Generating and capturing leads is one of the best benefits of using live chat on your website. Not only you provide great customer service, responding to customer queries in no time, but you also capture potential visitors by starting a conversation with them. Why is that? According to LiveChat report, visitors invited to chat are 6.3 times more likely to convert into customers than those who don’t chat; with 61% of those customers converting within the first chat. So starting a chat with potential visitors, drastically increases the chances of turning them into customers. Did this catch your attention? Check out a few ways live chat can help you increase a conversion on your website.

1) Reach out to visitors by starting a chat with them

You…

Doing content marketing right: Insight from running a successful content marketing operations

TL;DR: Why I am such a believer in content marketing and how I run the entire process. What is the real effort (time) I put into each stage and what professional tools I love using? I hope this article will help you build an efficient content marketing operation that will satisfy, and impress your managers! Writing intros is one of my favourite things, so, please, take a seat and let’s get started... Overseeing a wide variety of tech marketing activities for many of the startups and tech companies we support in G2Mteam, as well as being involved in immense efforts around increasing awareness, boosting conversions, and ROI, all the way to lead nurturing, has taught me a lot. One thing I’ve learned is that you can’t really become the world’s top marketing expert, though you can (and many of us do) die…

How to Combine Precision and Empathy for an Effective Effort

To successfully engage potential customers during the sweet spot of their buying journey, marketing leaders and teams need precision and empathy more than automation tools and available media. Programmatic creative — technology that uses data (precision) to automate and accelerate routine, repetitive components of developing an ad — garners plenty of attention these days. The concept enables marketers to quickly create multiple online ads in different formats for different devices targeted to different audiences. It hasn’t, however, automatically triggered effective customer connections and results. That feat requires a little effort, creativity, and lots of empathy on the part of marketers, with that last component being a possible springboard to turn accumulated data into a story that resonates with customers.

Mix Insights and Emotions to Tell a More Compelling Story

Programmatic creative technology is a vital resource in taking the guesswork out of digital advertising.…

How your users' content can boost your results

The best things in life are free. And user-generated content (or UGC) — which costs nothing — is one of the best marketing strategies available to brands, especially on Instagram. While its user base isn’t as large as that of its parent company, Instagram is crushing Facebook in terms of brand engagement. How would you react if someone you feel a genuine connection with posted about how great his experience with a brand was? You’d likely believe it. That’s why UGC is more trustworthy, influential, memorable, and, ultimately, effective for brand promotion than many traditional advertising techniques.

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What Is UGC?

While the name is fairly self-explanatory, here’s a quick primer: If a customer or fan posts a photo…