An overview of the current use of Search Marketing
SEMPO's 9th annual report in 2014 highlighted the client and agency views on search strategy marketing. It's helpful for Digital Marketers planning their next strategies, looking for valuable insight into tactical steps and how 'the evolving role of search marketing is an integrated element of the marketing mix'.
The infographic highlights:
- 90% of companies adopt an experimental approach, except with social media.
- 9 out of 10 respondents focus on SEO and 78% on paid search.
- Measuring ROI from social media still remains a challenge.
Additional Resources on Search Marketing best practice available on Smart Insights include: