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The State of Search Marketing [Infographic]

Author's avatar By Susanne Colwyn 29 Dec, 2014
Essential Essential topic

An overview of the current use of Search Marketing

SEMPO's 9th annual report in 2014 highlighted the client and agency views on search strategy marketing. It's helpful for Digital Marketers planning their next strategies, looking for valuable insight into tactical steps and how 'the evolving role of search marketing is an integrated element of the marketing mix'.

The infographic highlights:

  • 90% of companies adopt an experimental approach, except with social media.
  • 9 out of 10 respondents focus on SEO and 78% on paid search.
  • Measuring ROI from social media still remains a challenge.


Additional Resources on Search Marketing best practice available on Smart Insights include:

Author's avatar

By Susanne Colwyn

Susanne is a Marketing Consultant and Trainer, with over 20 years marketing experience in the public and private sector. She's passionate about supporting companies with practical result driven marketing, to help focus companies on evaluating and driving their marketing forward. Experienced in Integrated Strategic Marketing Planning, Data Segmentation, Customer Relationship Management Systems, Customer Insight and reviewing internal systems, data and processes, to maximise conversion strategies and the customer experience. You can connect with her via her LinkedIn or follow her @Qtymarketing.

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