This workshop covered the customisation needed for Google Analytics to tailor it to a specific business. I have shared it here to help other businesses and agencies get the most from Google Analytics.
If you have any questions on Google Analytics please ask them via the comments or contact us.
The workshop was structured in 6 areas from basic to more advanced and I aimed to include some of the latest developments like weighted sort, Adwords beta and some advanced hacks like segmented funnels and custom variables for Ecommerce linking to advice by other web analytics specialists elsewhere on the web. Thanks if you're included here!
By Dave Chaffey
Digital strategist Dr Dave Chaffey is co-founder and Content Director of online marketing training platform and publisher Smart Insights. 'Dr Dave' is known for his strategic, but practical, data-driven advice. He has trained and consulted with many business of all sizes in most sectors. These include large international B2B and B2C brands including 3M, BP, Barclaycard, Dell, Confused.com, HSBC, Mercedes-Benz, Microsoft, M&G Investment, Rentokil Initial, O2, Royal Canin (Mars Group) plus many smaller businesses. Dave is editor of the templates, guides and courses in our digital marketing resource library used by our Business members to plan, manage and optimize their marketing. Free members can access our free sample templates here. Dave is also keynote speaker, trainer and consultant who is author of 5 bestselling books on digital marketing including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing. My personal site, DaveChaffey.com, lists my latest Digital marketing and E-commerce books and support materials including a digital marketing glossary. Please connect on LinkedIn to receive updates or ask me a question.
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The Google Analytics toolkit contains:
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