The UK has the highest percentage of e-commerce purchases via Smartphone in the EU
Smartphones have become a key component of how we browse the web, entertain ourselves and consume media content. 85% of 18-24-year-olds have Smartphone's, and the rate of uptake barely decreases with age; 84% of 25-34-year-olds have Smartphones and 81% of 35-44-year-olds do.
E-commerce from mobile devices is growing fast, and the UK is ahead of the curve. 32% of people surveyed in the UK had made a purchase on their Smartphone in the past month, the highest rate in the EU.
Digital marketers need to keep up with the rapid trend towards mobile, and it certainly moves fast. In just the past four years Smartphone use has rocketed by 43%. Use this infographic to see some of the latest stats regarding mobile use and uptake.
This infographic is courtesy of the research team at VoucherBin; Featuring over 20,000+ voucher codes arranged categorically, VoucherBin strives to bring the latest discount offers for top brands in the UK.