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With legal cases involving social media are on the rise, businesses need to manage the potential risks. To help review the challenges and solutions to managing the risks of social media, we have recently published our benchmark study on social media and the law. We hope marketers can use the data to evaluate their knowledge and establish the risks they may need to manage.
We’ve summarised the risks of social media in this infographic showing the four main risks as we see them against the awareness of the law.
We see three main takeaways from the research:
If you want to remind yourself of some of these regulations, the IAB has these ISBA guidelines on the payment for editorial content to promote brands in social media which should be compulsory reading for anyone practicing content marketing.
A policy though, is just a first step. You need to make your policies work in practice. It only takes a slip of the keyboard to publish a personal tweet on a company profile or for one person to more purposefully throw the cat amongst the pigeons. So it’s important to think about the processes you need in place, train your people and make technology and tools work for you.
By Katy Howell
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